33 Ways to Leverage Your Lawyer LinkedIn Profile

33 Ways to Leverage Your Lawyer Lin…

Cindy Greenway
LinkedIn is by far the social media platform attorneys trust most. Check out these great infographic, created by Ethos3, and learn 33 ways you can optimize and leverage your Lin…
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2 years ago33 Ways to Leverage Your Lawyer Lin…
Get New Business with Inbound Lead Magnets

Get New Business with Inbound Lead…

Dan Toombs
By Dan Toombs, Director of Fast Firms, The Law Firm Maketing Company. He is based in Brisbane, Australia,US telephone 844 839 7929, email dantoombs@fastfirms.com. Read Part…
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1 year agoGet New Business with Inbound Lead…
Law Firm Sales vs Law Firm Marketing - What's the Difference?

Law Firm Sales vs Law Firm Marketin…

Terrie Wheeler
Do you know the true difference between law firm sales and law firm marketing? They're both critical to the success of your practice and without one, the other is simply too har…
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2 years agoLaw Firm Sales vs Law Firm Marketin…
6 Steps to Transform Business Development Action into Real Results

6 Steps to Transform Business Devel…

Matt Thompson
By Matt Thompson, the director of the Client Success Team Program for the LexisNexis InterAction business. It is an all too familiar conundrum – busy attorneys meet, whenever po…
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1 year ago6 Steps to Transform Business Devel…
John Fisher: How to Build the Law Practice of Your Dream

John Fisher: How to Build the Law P…

John Fisher
This was not your usual workday lunch. One of the most successful personal injury lawyers in New York agreed to have lunch with me. We were complete strangers and I was totally up…
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2 years agoJohn Fisher: How to Build the Law P…


Written by: Gary Falkowitz

Attorney Involvement at Case Intake

Attorney Involvement at Case Intake

By Gary Falkowitz. As someone who has consulted law firms on their intake for the last five years, one of the most frequently asked questions that is posed to me is “How much involvement should my attorneys have with intake?” I’ve heard both sides of the argument. For instance, some people believe that attorneys should […]

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Written by: Ryan Flannagan

How to crush negative reviews of your law firm in 2016

online reputation management

By Ryan Flannagan. A free country always promotes its citizens’ rights. And most of all, it promotes free speech. But as Uncle Ben said in the movie Spiderman, “With great power comes great responsibility.” And what happens when people do not follow that? There can be bad consequences, including unwarranted criticism. And it could happen to the […]

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Written by: Andrew Blum

When a PR Crisis Hits and What to Do About It

stop crisis hand stopping falling block

For Starters, Don’t Make the Crisis Worse By Andrew Blum When a PR crisis hits in today’s social media age it can hurt you, your firm and brand, and your clients. How you prepare for a potential crisis and how you react to it are key in the first minutes of a crisis.Think of some […]

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Written by: Matt Thompson

Business Developers: Think Like a Consultant

think brain waves square

As law firms continue to invest in business development, more marketing roles at firms are being tasked with helping attorneys with their BD initiatives. The success of these BD support roles, however, is often limited by the extent to which the lawyers buy into the marketing and BD activities and actively participate. Lawyers may be […]

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Written by: Anja Skrba

5 Ways to Avoid “Blah Blah” Law Blogging

blah blah blag

By Anja Skrba. Not all blogs are created equal, and many of them are guilty of being just plain terrible. The good news is, with a few quick steps (which actually represent a fairly hefty investment of thought) you can avoid your blog becoming yet another one of the internet’s dirty little secrets. If you’re […]

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Written by: John Healy

2016 Social Media/Digital Marketing Survey Reveals Lack of Integration, Future Use on the Rise

Digital chart

Overwhelming Majority Enjoy Support From Their Firms By John Healy, Healy Consulting & Communications and Dean Harakas, Ajax Strategies A 2016 qualitative and quantitative survey conducted among attorneys nationwide revealed that their use of social media and digital marketing tools is not integrated, with one tool typically dominating all others depending upon an attorney’s experience […]

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Written by: Matt Thompson

Six Best Ways to Get New Business with an Improved Client Experience

I’ve been to many GC panels at legal marketing and business development events over the past few years. When participants are asked what factors they consider when deciding which firms to work with, they say they view legal excellence as table stakes. Instead they say they give more work to the firms who communicate the […]

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Written by: Wes Towers

Why Networking is a Terrible Marketing Strategy for Law Firms

magnifying glass2 square

Word-of-mouth marketing is the most powerful method to market and grow high-end service-based businesses such as legal firms. For this reason, many jump to the conclusion that networking events are the answer. They get caught up in these events, hoping to become better known in their community and drum up new business. Many argue they […]

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Written by: Amanda Green

Using the Right Target Keywords Can Increase Awareness of Your Brand

keywords

Any lawyer starting out in the industry is going to need to make a name for themselves. Naturally, as the world has gone digital, the bulk of building your brand will come from utilizing various online marketing tactics. One of the most important aspects of online marketing is search engine optimization (SEO). Through optimizing your […]

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Written by: Matt Thompson

The Seven Dimensions of Law Firm Business Development Maturity

535 LexisNexis-BD-Maturity-Model

Law firms vary across a broad spectrum in terms of how developed and sophisticated their business development approaches are. Some law firms have fully embraced modern selling processes, tools and attitudes. Other firms approach business development in a more traditional, reactive, or primitive way. How do you know where your firm is across this spectrum […]

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