5 Ways Attorneys Can Ethics-Proof Their Law Firm's Online Security

5 Ways Attorneys Can Ethics-Proof T…

Cindy Greenway
There's been a lot of talk recently about online security and the Heartbleed Bug so I thought I'd look out for some information to help attorneys with strengthening their own onlin…
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3 days ago5 Ways Attorneys Can Ethics-Proof T…
80% Of Your Law Firm Prospects Will Remember You If You Do This ...

80% Of Your Law Firm Prospects Will…

Cindy Greenway
Over the last few days I visited 25 random law firm websites to see how attorneys were utilizing video for their practice. I was beyond disappointed. Only 2 of these websites…
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2 days ago80% Of Your Law Firm Prospects Will…
More for the Money: Legal Marketers Can Give Clients Value By Serving as “Outside Communications Specialists”

More for the Money: Legal Marketers…

Bruce Buchanan
Now more than ever, corporate clients are asking law firms to justify costs and provide more for the money. “Value” is the new buzzword in client-counsel relations and law firms…
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15 hours agoMore for the Money: Legal Marketers…
The Top Habits of Successful Women Rainmakers - Free Webinar

The Top Habits of Successful Women…

Cindy Greenway
Lawyers who do not have a book of business of their own are highly vulnerable to career disaster. At the end of the day, private practicing lawyers are production units – either…
Read More
7 days agoThe Top Habits of Successful Women…
Target Older Consumers? Don't Ignore the Internet - They're Online

Target Older Consumers? Don’t Igno…

Cindy Greenway
Many attorneys will assume that because they are targeting older adults, they don't need to worry about marketing online. However, according data released from the Pew Research…
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4 days agoTarget Older Consumers? Don’t Igno…


Written by: Bruce Buchanan

More for the Money: Legal Marketers Can Give Clients Value By Serving as “Outside Communications Specialists”

Legal Marketers Help with Law Firm Communication

Now more than ever, corporate clients are asking law firms to justify costs and provide more for the money. “Value” is the new buzzword in client-counsel relations and law firms ignore it at their peril. Quite simply, the old model of “We do legal work and send you a bill for what we believe it [...]

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Written by: Cindy Greenway

80% Of Your Law Firm Prospects Will Remember You If You Do This ...

80% Of Your Prospects Will Remember You After Watching Your Legal Video

Over the last few days I visited 25 random law firm websites to see how attorneys were utilizing video for their practice. I was beyond disappointed. Only 2 of these websites included video.  One offered a video on the 'About Us' webpage and the other had short videos sprinkled throughout the blog content. If you [...]

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Written by: Cindy Greenway

5 Ways Attorneys Can Ethics-Proof Their Law Firm's Online Security

Law FIrm Web and Internet Security

There's been a lot of talk recently about online security and the Heartbleed Bug so I thought I'd look out for some information to help attorneys with strengthening their own online security. We often take it for granted that once we set up a password or a secure network, we're safe.  Unfortunately that's not the [...]

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Written by: Cindy Greenway

Target Older Consumers? Don't Ignore the Internet - They're Online

Number of Older Americans Using the Internet is Increasing

Many attorneys will assume that because they are targeting older adults, they don't need to worry about marketing online. However, according data released from the Pew Research Center, older Americans, ages 65 and older, are increasingly jumping online (yes, daily!) and using the internet to find information. And ... the numbers are growing. In April [...]

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Written by: Cindy Greenway

The Top Habits of Successful Women Rainmakers - Free Webinar

Lawyers who do not have a book of business of their own are highly vulnerable to career disaster. At the end of the day, private practicing lawyers are production units – either adding or detracting from the bottom line. Therein creates the imperative for every lawyer, male and female, to stay concrete steps to develop [...]

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Written by: Cindy Greenway

Legal Marketers Exposed and Finally Get The Love They Deserve

Legal Marketers Appreciated By Law Firm Attorneys

Legal marketers don't often get the love they deserve. That's why I was so pleased to read an article, written by Janet Bennett, National Manager for Monitor Suite  at Thomson Reuters. In her article, Janet shares a few details about her attendance at the recent Legal Marketing Association annual meeting in Orlando.  "This year, I [...]

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Written by: Julie Fleming

Do You Speak Your Legal Clients’ Language?

Confusing Language - Are You Speaking Your Legal Clients' Language?

Confusing Language - Are You Speaking Your Legal Clients' Language? You’re sitting in a doctor’s office. The doctor is talking in a neutral tone of voice, without showing any visual cues of positive or negative emotion. You aren’t familiar with medical terminology, and you’re uncertain whether the doctor is telling you that you have an [...]

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Written by: Cindy Greenway

Here's How One-Person Legal Marketing Departments Manage Resources

Track & Measure Specific Numbers - Know How Your Law Firm is Performing ...

How do small and one-person legal marketing departments effectively manage a law firm's resources and budget? That's one of the questions Colin O'Keefe asked Traci Ray, Executive Director at Barren Liebman, at the recent LMA Conference. I know this is a question many of our solo and small law firms have also considered.  How do [...]

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Written by: Cindy Greenway

10 Simple Ways to Market Your Law Firm

Simple Law Firm Marketing Ideas

The recent article 'Why 25% of Lawyers Are Hopeless at Marketing' shared that the the main Meyers-Briggs personality type of lawyers is INTJ.   Because of this personality type and the traits that come with it, marketing is not a natural skill for many attorneys. To assist attorneys with identifying marketing strategies that they are most [...]

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