Two Law Firms That Benefit Most From Mobile Marketing

Two Law Firms That Benefit Most Fro…

Cindy Greenway
Which two law firms will most benefit from mobile marketing tactics? That's exactly what Larry Bodine, Founder of LawMarketing.com shares in this video. If you practice in ei…
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6 months agoTwo Law Firms That Benefit Most Fro…
6 Steps to Transform Business Development Action into Real Results

6 Steps to Transform Business Devel…

Matt Thompson
By Matt Thompson, the director of the Client Success Team Program for the LexisNexis InterAction business. It is an all too familiar conundrum – busy attorneys meet, whenever po…
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4 months ago6 Steps to Transform Business Devel…
John Fisher: How to Build the Law Practice of Your Dream

John Fisher: How to Build the Law P…

John Fisher
This was not your usual workday lunch. One of the most successful personal injury lawyers in New York agreed to have lunch with me. We were complete strangers and I was totally up…
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6 months agoJohn Fisher: How to Build the Law P…
Top Legal Marketing & Management Experts Share Their Secrets

Top Legal Marketing & Management Ex…

Larry Bodine
Register now for the PILMMA Super Summit July 16-18 in Fort Worth, where top legal marketing and management experts will share their secrets. PILMMA has assembled a "Who's Who"…
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4 months agoTop Legal Marketing & Management Ex…
Get New Business with Inbound Lead Magnets

Get New Business with Inbound Lead…

Dan Toombs
By Dan Toombs, Director of Fast Firms, The Law Firm Maketing Company. He is based in Brisbane, Australia,US telephone 844 839 7929, email dantoombs@fastfirms.com. Read Part…
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4 months agoGet New Business with Inbound Lead…


Written by: Larry Bodine

How to Pick Successful Mass Torts Cases

How to Pick Successful Mass Torts Cases

A growing number of plaintiff personal injury firms have started mass torts practices, which are product liability cases against reckless pharmaceutical companies. The phenomenon has been fueled over the last 15 years by Drug and medical device companies that intentionally, criminally or negligently sell drugs with dangerous side effects that harm thousands of plaintiffs. Most of the cases have […]

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Written by: Matt Thompson

7 Benefits of Creating a Sales Pipeline

7 Benefits of Creating a Sales Pipeline

Sales may be a dirty word in law firms, but the notion of a sales pipeline is an essential element of business development. A sales pipeline identifies the stages of buying and selling, and depicts the progress of a buyer’s journey. Law firms typically find there are between three and five defined stages in a […]

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Written by: Larry Bodine

HBO and Showtime Go After Meerkat and Periscope Users

HBO and Showtime Go After Meerkat and Periscope Users

Fans of the championship match between boxers Floyd Mayweather, Jr. and Manny Pacquiao avoided pay-per-view fees by watching livestreams of the event through Meerkat and Periscope. A number of Meerkat and Periscope users streamed the fight either from their seats at the arena or, more commonly, simply by pointing their phones at their television screens. […]

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Written by: Harlan Schillinger

3 Ways to Maximize Your Law Firm Marketing

3 Ways to Maximize Your Law Firm Marketing

Surpise! You’ve still got to advertdise. You can’t market like lawyers used to and still expect the phone to ring. These days, advertising for law firms has an entirely new set of operating instructions, and the best way to stay ahead of your competition and maximize your return on investment (ROI) is to stay on top […]

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Written by: Amanda Green

8 Ways to Increase Brand Awareness for your Law Firm

Chances are if you thought about blended frappuccinos or yummy lattes, images of Starbucks Cafe would come to mind, and if you saw that talking green lizard on TV you would know straight away that it was a commercial for Geico. That instant association of a product or service to a brand is known as […]

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Written by: Larry Bodine

10 Best New Marketing Techniques from the PILMMA Summit

More than 150 lawyers attended the PILMMA legal marketing conference in Ft. Worth last week and came back with pages of money-making ideas. It was a fabulous event to network with the sharpest minds in law firm marketing. Here is my personal list of cutting edge, must-implement and tried-and-true ideas. Cutting-Edge Marketing Tactics Broadcast a Live Web […]

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Written by: Larry Bodine

Video: Great Legal Marketing Tips from Law Partner Christina Martini

Christina Martini, a partner at DLA Piper in Chicago, offers her tips for building relationships with clients.

I just found this great video by Christina Martini, a partner at DLA Piper in Chicago, offering her tips for building relationships with clients. By Christina Martini. Strong relationships are the cornerstone of any thriving business. Creating them takes a lot of hard work, time and patience. It often takes at least ten touchpoints to […]

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Written by: Larry Bodine

Guide to Creating a Killer Explainer Video [Infographic]

Companies of all sizes and in all industries have explainer videos, and many have found it’s made a big impact on their conversion rate. For example, the company Crazy Egg added an explainer video to their website and found it helped them make an additional $21,000in monthly income. Creating an explainer video is less complicated than you […]

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Written by: Larry Bodine

IQ Module Maps Partner Relationships with Clients

LexisNexis Legal & Professional has added “passive data management” to its InterAction® IQ module. As part of the broader InterAction CRM platform, it enables law firm business development staff to update contact information automatically with the freshest data available – and to evaluate more effectively the strength of engagement between the entire law firm and its clients. […]

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Written by: Matt Thompson

10 Best Practices to Implement CRM Effectively in Your Law Firm

10 Best Practices to Implement Law Firm CRM Effectively

For nearly two decades, I have worked with law firms to help them maximize the value they get from client relationship management (CRM) systems. Most recently, my team and I developed a CRM success assessment and audited over 50 law firms. During these audits we asked these firms questions in 14 different categories, through which […]

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