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Recent Sales Articles
Increasing the Quality of Your Network In this excerpt from his best seller, Rain Making: Attract New Clients No Matter What Your Field, author Ford Harding offers advice and examples of how to add senior executives and CEO's to your network.
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Avoid the Cost of Failing to Follow Up after Seminars Hosting seminars and giving speeches are good marketing tactics, according to Sales Attorney Johnny Manriquez. But they won't generate new business if lawyers fail to follow up or wait for the phone to ring.
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Associates Develop New Business in '99 Days' Program
Using the incentive of a $99 gift card, marketer Beth Seabright energized the law firm's associates to create business development plans, publish five articles, open 22 new matters and bring in 19 new clients.
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Podcast: Tips on Business Development for Lawyers
Listen to more than a dozen business development tips in this audio recording by business development advisor Larry Bodine, including how to mine your network, how to find time to do business development, and how to identify your ideal clients.
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Need-to-Know News
The Top 10 Reasons to Write & Publish Your Own Non-Fiction Book
From raising your profile as an expert to attracting more clients, publishing your own book offers a host of benefits. Writer Heather Hutchins lists 10 excellent (and business-savvy) reasons to write your own book.
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Surprise! Holiday Cards Are Worth Sending
Research about cards and gift-giving shows they are effective in marketing, according to marketing consultant Bob Weiss. The key is that whatever you do must "reflect the recipient's perceived value of relationship."
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Legal Marketing Technology
Raising Your Profile on Second Life
In this excerpt from his new book, The Opportunity Maker, writer and business development coach Ari Kaplan explains how a new generation of lawyers are harnessing this “3-D virtual world” for networking and business development.
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Using Wikipedia Marketing to Market A Law Firm or Practice
A carefully crafted Wikipedia entry can be a valuable marketing tool, enlarging your Web presence and increasing traffic to your firm's Website, writes legal marketing and public relations expert Miranda Sevcik.
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