A young lawyer, starting up his private practice, was very anxious to impress potential clients. When he saw the first visitor to his office come through the door, he immediately picked up his phone and spoke into it," I'm sorry, but my caseload is so tremendous that I'm not going to be able to look [...]
- Customer Reviews Impact Your Law Marketing
- What’s the Highest Value Use of Your Time? Hint: It’s NOT Billable Work
- Report Shows What Influences Consumers To Hire Your Law Firm
- Attorney Marketing Involves Irresistible Calls-to-Action
Written by: Cindy Greenway
Customer Reviews Impact Your Law Marketing
The topic of customer reviews is everywhere. No matter where you go online, you've like run into some information about how consumers rely very heavily on online reviews to make buying decisions. You've probably also heard that consumers will avoid a business with negative reviews online. In the coming weeks, LawMarketing.com will host more information [...]
Written by: Bill Jawitz
What’s the Highest Value Use of Your Time? Hint: It’s NOT Billable Work
The immediate deadline. The call that absolutely must be made or returned before lunch. The pre-bills that have to be checked this afternoon. The case law that needs to be scoured so that tricky motion can be finished up tonight. The filing that’s due in the morning. The mediation tomorrow afternoon. . . . The [...]
Written by: Larry Bodine
Report Shows What Influences Consumers To Hire Your Law Firm
Do you know what influences consumers to make a purchase? Last week I met with Larry Bodine, Editor in Chief of Lawyers.com, and asked him to share key results from the new Technorati 2013 Digital Influence Report. While the Technorati report was done for brand marketing, it includes all kinds of lessons that attorneys can [...]
Written by: Cindy Greenway
Attorney Marketing Involves Irresistible Calls-to-Action
What's it take to encourage people to purchase a product or service from your website, newsletter, blog or social media? An irresistible call-to-action. According to The Rainmaker Blog at www.RainmakerBlog.com, even when you're selling a service, you should include calls-to-action with all your law marketing efforts. What's an example of a great to action that [...]
Written by: Chris Dreyer
Social Media Marketing for Attorneys with LinkedIn Company Pages
LinkedIn is known to be the best social media platform for attorneys to network in. However, few attorneys fully understand how to implement and use LinkedIn Company Pages as part of their social networking strategy. I asked Chris Dreyer, founder of AttorneyRankings.org, a unique, full-service attorney marketing agency that supplies law firms with personalized marketing [...]
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