Do you know that there is a significant difference between client loyalty and client satisfaction?
Just because a client is satisfied does not necessarily mean that they will be loyal to you over the years. A loyal client consists of the following things:
- Overall satisfaction of doing business with your law firm
- Willingness to build a relationship with you and your company
- Willingness to be a repeat client
- Willingness to recommend you to others
- Reluctance to switch to another law firm
PILMMA president and founder, Ken Hardison, knows just how to keep a client both satisfied and loyal. On a recent teleseminar, Ken shared the 10 rules you and your staff should follow in order to achieve client loyalty.
Simply enter your details below to access of the audio recording of this teleseminar.
ABOUT YOUR PRESENTERS
Ken Hardison, President & Founder, PILMMA
Ken Hardison practiced injury law for over 32 years, and built one of the largest Personal Injury Law Firms in the state of North Carolina. Although Ken’s retired from practicing law, he still actively participates and consults his former partner Ben Cochran regarding the marketing of the firm. Go to www.LawyerNC.com to learn more about the law firm Ken helped build. Ken is the founder and president of PILMMA (Personal Injury Lawyers Marketing and Management Association). PILMMA is the only legal marketing and management association exclusively for injury and disability lawyers. For more information, visit www.PILMMA.org.
Cindy Greenway, Editor in Chief, LawMarketing.com
Cindy Greenway, Editor in Chief, LawMarketing.comCindy is the Editor in Chief of LawMarketing.com, the premier online resource attorneys and legal marketers turn to for information on the business side of law. She is passionate about online marketing and helping attorneys stay up-to-date with the most current marketing strategies available to support the growth of their law practice. Cindy has supported businesses across the globe since 2003 by implementing marketing strategies to support increased online visibility and revenue generation.