4 Key Components to Article Writing for Every Piece of Legal Web Content

awYou probably spend much of your day ensuring all the T’s are crossed and the I’s are dotted in each and every client’s case. It’s time to devote that same attention to detail to your article writing. Every blog, article, FAQ and other piece of content should meet a certain set of standards before it goes live on your website. Only then will you have a chance of attracting and converting potential clients. Below are the four key components of content writing.

1. Organization

Organization matters, whether you are new to Internet marketing, well established or about to embark on a major revamp of your existing website. Start by creating an overall content strategy. It should outline all of the valuable topics you need to cover in each of your practice areas. This project plan/strategy provides a framework for each piece of content and prevents the creation of redundant or irrelevant work.

Organization isn’t just a Big Picture Idea. It also belongs in each individual piece. Before you begin writing anything, from a long, multi-page article to a short-and-sweet FAQ, take a few minutes to sketch out an outline. This should include all the major points to cover and the order in which you will touch on them. For instance, you could structure pieces in accordance with the inverted pyramid method favored by news organizations – the most important information at the top, followed by each component in descending order of relevance.

2. The Right Tone of “Voice”

Your pieces should have weight and authority, but they needn’t be emotionless and cold. Include language and points that illustrate your firm understands what the reader is going through. If you are a personal injury attorney, convey that you sympathize enough to take action to protect a victim’s rights. If you’re an estate attorney, show that you are focused on offering individualized care and not just a cookie-cutter experience.

One easy way to show readers you’re relatable is to avoid the use of legal jargon and industry-specific terms. At the very least, offer a breakdown of what these terms mean. This lessens the chance of alienating the average reader who may be completely unfamiliar with terms like “statute of limitations,” “compensatory damages” and “administrator ad litem.”

3. Facts and Figures

Help gain your reader’s trust by offering facts, statistics and useful information. This may include recent crash statistics for an article on the dangers of drinking and driving, or a “translation” of a new divorce statute that changes the amount of time someone has to file for alimony or spousal support. Always cite authoritative sources to give credit where credit is due.

4. Valuable Takeaways and Calls to Action

Tell your readers what to do with the valuable information you gave them. This might include instructions on how to gather and preserve evidence or how to clean up a potentially damaging social media profile. Your calls to action should provide a clear next step, such as how to contact your law firm or request a copy of your free eBook.

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Yvette Valencia

About Yvette Valencia

Yvette Valencia is the COO of We Do Web Content, Inc. - a web content marketing firm providing top-quality SEO content to attorneys, law firms and other professionals. Visit her website to learn more about law firm marketing and how the right web content strategy can bring in the clients you want with the cases you need! Call 1-888-521-3880.


Website: http://www.wedowebcontent.com
Email: yvette@wedowebcontent.com
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