4 Tips to Better Organize Your Attorney Website (and Why it Matters)

4 Tips to Better Organize Your Attorney Website (and Why it Matters)The ultimate goal of an attorney marketing website is to attract, engage, and covert clients, thereby building new revenue streams. A messy and disorganized website subverts this mission, sending potential clients to your competitors.

Organizing your website in a logical manner will make it easier for your clients to land on your doorstep. It also serves to strengthen your overall SEO efforts. After all, an easy-to-navigate and attractive website is more likely to garner hits, thereby supporting your efforts to climb the search results.

Below are four tips on how to thoughtfully and effectively organize your legal marketing website:

Tip #1 – Break up Information into Bite-Sized Morsels

Users can more easily navigate your website if all available information is split up into logical “chunks” or categories. This means making good use of the navigation tabs on the home page.

Common organizational categories for attorney websites include:

• Practice Areas/Cases We Handle;
• Article Library/Blog/Video Library;
• FAQs;
• About Us/About Our Firm;
• Attorney Bios/Our Legal Team; and
• Contact Us (this one needs to be visible on every page).

Each category can act as an umbrella for related content. For instance, on a well-organized lawyer website, a reader could click on “Practice Areas” and find separate landing pages for each area of law practiced.

At We Do Web Content, we recommend our attorney clients create landing pages for every niche area they practice. For example a personal injury attorney shouldn’t lump all motor vehicle related accidents together onto the same “Car Accident” landing page. A pedestrian victim will have different needs and questions than someone who was injured in a commercial trucking accident.

Demonstrate that you can provide the specific information your clients need. Create separate landing pages for “Truck Accidents,” “Pedestrian Accidents,” and so on. This also serves to support your SEO efforts by providing more opportunities to use niche keywords. It also manufactures a variety of entry points to your website.

Tip #2 – Include a Search Feature

Ask your web developer/SEO team to code a site specific search engine and include the search bar at the top of your pages. This will enable readers to search your site for queries like “compensation in injury claim” or “child custody laws.” Readers will remain on your site longer and you’ll have more opportunities to prove your expertise.

Tip #3 – Eliminate Clutter

While it’s good to divide content into accessible chunks of information, it’s important to show restraint. Too many tabs and links on a homepage can overwhelm and repel a user. Similarly, multiple/pop-up video players, numerous e-book ads, and myriad photos can crowd a page and distract the reader. Focus on the most important elements – the latest e-book offer, the newest blog post, the contact form – and highlight those.

Tip #4 – Be Consistent

Part of being organized is looking the part. Convey professionalism and reinforce your brand by being consistent in font styles, font sizes, photo sizes, colors, templates, and overall design.

Well-written, SEO content is only as good as its packaging. Talk to your SEO/web team today about how to better organize your attorney marketing site.

, , , , , , ,
Yvette Valencia

About Yvette Valencia

Yvette Valencia is the COO of We Do Web Content, Inc. - a web content marketing firm providing top-quality SEO content to attorneys, law firms and other professionals. Visit her website to learn more about law firm marketing and how the right web content strategy can bring in the clients you want with the cases you need! Call 1-888-521-3880.

Website: http://www.wedowebcontent.com
Email: yvette@wedowebcontent.com
More posts:View all posts by Yvette Valencia

No comments yet.

Leave a Reply