5 Stages of Lead Conversion for Law Firms

ID-100204912Lead conversion is the single most effective tool you can use to increase your law firm revenue and have a record breaking year.   

Those are the words  shared in the video interview below by Stephen Fairley, CEO of The Rainmaker Institute, the nation’s largest law firm marketing company that specializes in marketing and lead conversion for law firms.

Lead conversion is the 2nd most expensive thing a law firm will spend on other than payroll and office space and it’s getting more expensive. It will cost law firms more this year to get the same amount of leads than it did last year.

And if you think you’re really good at lead conversion, you’re likely wrong.  Stephen describes more in the video below.

In a previous video Stephen shared the 3 major areas that every law firm needs to focus on:

  1. Lead Generation
  2. Lead Conversion
  3. Client Retention

Click here to watch the first video if you haven’t already.

In this video below, we focus on the 5 Stages of Lead Conversion.

Click play below to watch this video and to learn about the 5 stages of lead conversion.

Here’s a quick summary of the stages we covered.

Stage #1: Number of leads at the top of the funnel. You need to be able to track how many leads are coming – via phone, via your website – all areas.

Stage #2: How many leads turn into appointments. Law firms needs to track how many leads turn into appointments – how many come in via phone, via the website etc. The biggest mistake and time waster is to try to convert someone over the phone – get them into the office – you’ll have a higher chance of converting into a paying client.

Stage #3: How many appointments show up. Track this information – it’s important.

Stage #4: How many people signed up to be a client at the consultation – before they walked out the door

Stage #5: How many people signed up to be a client AFTER the left the office from a consultation.

In an upcoming video we will talk about tips to support lead conversion so you can convert as many leads as possible into paying clients.

Watch more video interviews on LawMarketing.com’s YouTube Channel.

 

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Stephen Fairley

About Stephen Fairley

Two-time international best-selling author, Stephen Fairley is the CEO of The Rainmaker Institute, the nation's largest law firm marketing company specializing in marketing and lead conversion for small law firms and solo practitioners. Over 8,000 attorneys nationwide have benefited from learning and implementing the proven Rainmaker Marketing System.

A nationally recognized attorney marketing expert, he has been named, “America’s Top Marketing Coach,” and has spoken numerous times for over 30 of the nation’s largest state and local bar associations. Stephen has a large virtual footprint with his highly successful legal marketing blog and strong social media presence in Facebook, Twitter and LinkedIn.

He has appeared in Inc and Entrepreneur magazines, has authored 10 books, taken 14 cruises, and traveled to 33 countries. He resides in Phoenix with his wife of 17 years. Connect with him at: http://Rainmaker.MyLinkInvitation.com, www.Facebook.com/fairley , and @stephenfairley.


Website: http://therainmakerinstitute.com
Email: stephen@abc.com
More posts:View all posts by Stephen Fairley

Trackbacks/Pingbacks

  1. 5 Tips To Help You Connect With More Prospects - LawMarketing.com - The Premier Resource For Information on the Business of Law - 02/10/2014

    […] new leads.  Also, remember to track how many of those leads (for more information on the 5 Stages of Lead Conversion, check out this informative video […]

  2. 3 Tips to Increase Your Law Firm Lead Conversion & Cash Flow - LawMarketing.com - The Premier Resource For Information on the Business of Law - 04/14/2014

    […] In previous videos with Stephen Fairley, CEO of The Rainmaker Institute, we defined what a lead is and discussed the 5 stages of lead conversion.  […]

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