I remember a long time ago attorneys were somewhat perplexed by SEO. It seemed incredibly complicated and very technical – beyond what most of us could comprehend. Because of this, we leaned on the expertise SEO specialists and website developers to take care of the pieces that would support the increase in our website rankings.
Today, there is still a lot about SEO that is beyond what we want to comprehend, however we seem to know a little more and we can take on some pieces to ensure even more success.
However, is everything you know about attorney SEO stategies current, or are you falling victim of common SEO mistakes that are actually damaging your website ranking (and thus your law firm marketing)? We recommend keeping current on the topic by checking in with the LawLytics blog and their legal marketing university, as they have the most current information on the topic written for attorneys.
It’s reassuring to know that if you find that you have fallen victim to some of the SEO mistakes, you’re not in the red. You can always correct these mistakes by going back and editing your content and for new content, you can simply avoid the mistakes. However, there may be times when it’s just not worth it.
As you focus on your specialty of law, it’s important to stay up-to-date on the areas that affect the success of law firm marketing strategies you choose to build your practice. SEO is certainly one of these areas.
How will your knowledge in these SEO mistakes change the way you post moving forward? Please feel free to post your comments below.