For Attorneys and Law Firms, Guest Blogging Improves Online Reputation

guest300Let’s assume that your law firm and its attorneys are doing an excellent job of monitoring and maintaining a positive online reputation. The following tasks have been completed:

A website hosted on your domain name with regularly updated content and contact information? Check.

An active presence on leading social-media sites such as Twitter, Facebook and LinkedIn? Check.

An established set of profiles on legal services review sites such as Avvo and Martindale? Check.

A fully optimized Google+ account with content linked to your Google Authorship? Check.

It sounds like you’ve covered all your bases, but you might be missing an important element to this process. What’s the answer?

Guest blogging.

Guest blogging is an excellent way to attract potential clients, build your reputation and establish yourself as a trusted authority within your area of practice.

Even if you don’t have time to develop your own blog, you can reap the benefits of writing for one. Guest blogging will get your name out there and allow you to control the message that you and your firm wishes to send. Plus, high quality content is appealing to the search engines, so these guest posts should float to the top of your search results, helping your firm’s online reputation.

As a general rule, guest blogging posts should include information-rich content with accurate facts and statistics that represent your firm in the best light. The audience will be engaged by substantive posts featuring informative, relevant content. Therefore, you should delve deep into your particular topic of knowledge.

Along with written text, be sure to add photos and possibly even video to create an integrated package that will be attractive to both the site owner and the reader. Your long-term goal should be to establish a relationship with these blog administrators so that on a regular basis you can reengage them and provide them with more articles.

Below are a few key locations online where you can seek out guest blogging opportunities.

Contact Attorney Blog Administrators

Have you completed a particularly compelling case and wish to discuss it further with a wider audience? If you’re legally and ethically allowed to share such information, contact attorney blogs such as and post an article about the case on one of their numerous sites.

Ask Colleagues for Assistance

Ask your colleagues if you can provide them with a blog post or two to post on their blogs. If you offer valuable insight to their audience, it might result in a mutually beneficial and long-lasting partnership.

Submit Posts to Attorney Review Sites

Many attorney review sites will allow you to either submit blog posts or set up your own blog on their platforms.

Observe Your Online Referrals

It’s recommended that all attorneys be aware of which sites, blogs and other sources of online content from which they are receiving referrals. Understanding the source of your traffic could lead to you securing a series of guest posts on a popular and respected site.

Perhaps the most important is to be respectful and courteous at every stage of this process. To form a working relationship with online acquaintances requires both intelligent strategy and appreciation for the time of others. Ultimately, guest blogging is an excellent tool for sharing your experience and expertise while establishing your online reputation as a successful law practitioner.

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Blake Boldt

About Blake Boldt

Blake Jonathan Boldt is a content strategist for Reputation Advocate. He provides writing, editing, social media and content strategy services for both domestic and international clients. His articles have been featured in numerous magazines, newspapers and digital media outlets.

More posts:View all posts by Blake Boldt

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