Janet Ellen Raasch

About Janet Ellen Raasch

Denver, CO


Basic Details

Janet Ellen Raasch is a writer, ghostwriter, editor and blogger at Constant Content Blog who works closely with professional services providers – especially lawyers, law firms, legal consultants and legal organizations – to help them achieve name recognition and new business through publication of keyword-rich content for the web and social media sites as well as articles and books for print. She can be reached at (303) 399-5041 or jeraasch@msn.com.


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Successful Coaching for Lawyers is a Process – Part 2

Successful coaching for lawyers is a process

This is Part 2 of this article.  To read part 1, click here. The third step of the coaching process is to skillfully challenge the way that lawyers are trained to think. “In law school and in legal practice, lawyers are rewarded for knowing everything about a matter or a case – and never being […]

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Successful Coaching for Lawyers is a Process

Successful coaching for lawyers is a process

More than ever before, lawyers are expected to develop new business for themselves and their law firms. Some lawyers are naturals at business development. Many others, however, have no idea how to start. Business development was not part of the traditional law-school curriculum. As a result, law firm marketers increasingly are being asked to coach […]

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How Do Different Generations of Lawyers Communicate? – Part 2

Image courtesy of foto76 / FreeDigitalPhotos.net

This is part 2 of the article that was posted earlier this week Radio-age meets Internet-age: How do different generations of lawyers communicate?   Boomers were born between 1946 and 1964 At most law firms, Boomers have matured into a leadership position. These are lawyers between age 50 and age 68. Transformative events that took […]

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Radio-Age Meets Internet-Age: How Do Different Generations of Lawyers Communicate? – Part 1

Image courtesy of foto76 / FreeDigitalPhotos.net

An older lawyer wants a younger lawyer to return phone calls. The younger lawyer wants the older to return texts. An older lawyer wants to interact face-to-face. The younger lawyer wants to interact electronically. An older lawyer wants to see a younger lawyer well-dressed and at his or her desk. The younger lawyer wants to […]

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Strong Trends Energize Law Firm Market Research – Part 2

Researching Market Trends

This is part 2 of the article Strong Trends Energize Law Firm Market Research. To read part 1, click here. The best brands today are interactive In the past century, branding was a one-way process – delivered from the provider of the product or the service to the consumer of the product or service. The […]

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Strong Trends Energize Law Firm Market Research – Part 1

Researching Market Trends

Most lawyers believe that they know what their clients want. Shockingly often, these lawyers are mistaken. As a result, they make poor business and business development decisions. Should we open a new office in a new region? Should we add a new practice area? Should we expand (or eliminate) an existing practice? Should we target […]

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Learn From The Big Guys: Tested Marketing Tips Work For Law Firms – Part 2

Branding for Law Firms

This article is a continuation of the ‘Learn From The Big Guys: Tested Marketing Tips Work For Law Firms – Part 1″.    Click here to read part 1 of this article. Know your target market The next lesson law firms can learn from big business is to know who your clients are and what […]

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Learn From The Big Guys: Tested Marketing Tips Work For Law Firms – Part 1

Branding for Law Firms

Each law firm has a brand in the marketplace – whether by intention or by accident. Your brand is what makes a client choose (or not choose) you as legal counsel rather than a competitor. Your law firm can accept the brand you have and live with it — but this can be risky in […]

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Match Lawyers’ Business Development Efforts to Personality Traits – Part 2

Attorney Business Development

This is part 2 of the Match Lawyer’s Business Development for Efforts to Personality Traits. To read part 1, click here. No “one size fits all” “Business developers who work in roles that are consistent with their personality, values and interpersonal characteristics are more likely to outperform those who are less well-matched,” said Brown. “It […]

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Match Lawyers’ Business Development Efforts to Personality Traits – Part 1

Attorney Business Development

Lawyers are smart people. Most lawyers have attended presentations on how to develop new business and enhance their practices. As a result, most of them clearly understand the theory behind business development. Most of them sincerely want to get more work and better work. So, why do most lawyers fail to achieve their business development […]

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