Jana Schilder

About Jana Schilder

Franklin, TN, 37064


Basic Details

Jana Schilder is a co-founding partner of www.TheLegalATeam.com, a full service marketing, branding, coaching, training, public relations, and social media agency for lawyers. We have small firm focus and big firm experience. Jana was a director of marketing and communications at McCarthy Tetrault, Canada’s largest law firm with 640 lawyers, from 1993 to 1995. She was a manager of change communication at KPMG in the early 2000s where she worked with partners to reduce the turnover of junior accountants. She is also managing partner of First Principles Communication, a public relations agency she started in February 2004 with like-minded, very seasoned associates. She writes for The Huffington Post on public relations and reputation issues in Canada and occasionally writes for The Law Times, The Lawyers Weekly, and Slaw.ca on cyber-security, marketing and public relations.


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The Lawyer Who Connected The Dots A Decade Before Anyone Else – Part 2

Lawyer Business Development

This is the second part to the The Lawyer Who Connected The Dots A Decade Before Anyone Else article. To readpart 1, click here.  Early ABS From its inception, Marashlian built his firm more on a corporate model rather than the typical partnership. He says “I am more of a CEO than a managing partner.” […]

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The Lawyer Who Connected The Dots A Decade Before Anyone Else – Part 1

Lawyer Business Development

Telecom lawyer Jonathan Marashlian insists it wasn’t a blinding flash of insight that let him foresee the major business and economic changes coming that would rock the legal profession – a full 10 years before many of his brethren even realized their world had changed. Despite founding a law firm in 2005 with what, at […]

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Public Relations Guards Reputation of Lawyers, Law Firms

Attorney Public Relations

Many lawyers and law firms regularly talk to the media, to get quoted in articles or interviewed television. Opportunities that are engineered by media relations are just one aspect of public relations. For lawyers and law firms, here’s a guide to “Public Relations 101.” 1.  Public Relations is the keeper of your reputation. Although the […]

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10 Tips on Dealing With Journalists

10 Tips to Get Famous In The Media

Never dealt with journalists before? It can be intimidating if you have never reached out to journalists to cover a case, business angle, or an interesting hobby or interest you may have. 1. Make a list of journalists who matter to your type of practice or firm. 2. Introduce yourself and your firm. Keep introductions […]

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10 Tips For Getting Famous in the Media

10 Tips to Get Famous In The Media

So, you want to talk to reporters, editors and TV producers? Getting your story out through editorial means, as opposed to buying paid advertising, is called media relations. Media relations is making lawyers and law firms famous via television, radio, web, and print. The allure of media relations is simple: it generates buzz about your […]

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6 New Rules of Media Relations for Lawyers

Attorney Public Relations

Remember the mantra of all media training in the 1980s and 1990s? “Just get your three Key Messages out. You’ve got a live microphone, a TV camera and an audience. Never mind what the reporter’s question is!” Some PR agencies still stick to this dated mantra. The result of these “conversations” on-air was predictable: disjointed […]

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How to Hire a Public Relations Agency When Results Matter For Your Law Firm

Hire a Public Relations Professional For Your Law Firm Checklist

Thinking about hiring a public relations (PR) agency to represent your law firm? Or, are you a solo attorney wanting to hire a PR practitioner? What are the criteria? Where do you start? Here’s a handy checklist for hiring PR professionals: Think like reporters, editors and TV/radio producers. Pitch stories no one else has thought […]

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Build Your Attorney Reputation through Media Relations, not Marketing

Buillding Your Repuation Through Media Relations

Media relations, a sub-set of public relations, is a specialty that focuses on getting law firm and their attorneys in the media. That means getting them quoted in newspaper and magazine articles as well as interviewed on television and on the radio. You build a reputation through editorial means, using media relations. You comment on […]

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What is Public Relations? And, How Can It Help Attorneys?

Attorney Public Relations

Abraham Lincoln once said: “With public sentiment, nothing can fail; without it, nothing can succeed.” Lincoln was a master persuader. He had a gift for the art of indirect influence, which is the heart of public relations. Public relations has four functions: to establish, promote, protect—and sometimes salvage—the reputation of a firm. The reputation of any firm is its most […]

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