Stephen Fairley

About Stephen Fairley

Gilbert, AZ

Basic Details

Two-time international best-selling author, Stephen Fairley is the CEO of The Rainmaker Institute, the nation's largest law firm marketing company specializing in marketing and lead conversion for small law firms and solo practitioners. Over 8,000 attorneys nationwide have benefited from learning and implementing the proven Rainmaker Marketing System.

A nationally recognized attorney marketing expert, he has been named, “America’s Top Marketing Coach,” and has spoken numerous times for over 30 of the nation’s largest state and local bar associations. Stephen has a large virtual footprint with his highly successful legal marketing blog and strong social media presence in Facebook, Twitter and LinkedIn.

He has appeared in Inc and Entrepreneur magazines, has authored 10 books, taken 14 cruises, and traveled to 33 countries. He resides in Phoenix with his wife of 17 years. Connect with him at:, , and @stephenfairley.

More about the author:     Author's Homepage Author's Facebook Author's Twitter Author's Linked In Author's Google+ Author's Pinterest Author's RSS Author's Email

4 Ways to Stay Connected With Your Law Firm Clients

Stay Connected with Law Firm Clients

How much business have you lost because your clients simply aren’t aware of the various services your law firm can provide? Don’t take referral relationships for granted. Finding another high-quality lawyer is easy and it takes more than quality to make a lasting impression – it takes a relationship. Just like any relationship, you need […]

Continue reading...

Lawyers Don’t Need More Leads … They Need This

Lead Conversions Increase Law FIrm Profits

I read this recent post on The Rainmaker Blog and thought I would share it because I know attorneys everywhere can to the problem described below — focusing on lead generation when it’s really lead conversion that needs more attention. If you are not consistently generating new leads, check out this video series with Stephen […]

Continue reading...

Attorneys Have Right to Publish Praise from Judges – Federal Appeals Court Rules

free speech

The Rainmaker Institute published this article earlier this week: A federal appeals court issued a ruling yesterday that attorneys have a First Amendment right to publish ads that quote judges praising them, a decision that reverses a lower court ruling. The case involves a New Jersey employment attorney, Andrew Dwyer, who initially published praise from […]

Continue reading...

Lead Generation & Conversion Success Tips for Attorneys

Attracting Clients to Your Law Firm Website

The most successful, fastest growing law firms out there focus a significant amount of energy, time and money on lead generation and lead conversion strategies. When it comes to converting leads – everyone in your law firm needs to be on the same track – from the person who answers your phone to each and […]

Continue reading...

3 Tips to Increase Your Law Firm Lead Conversion & Cash Flow

Lead Conversions Increase Law FIrm Profits

In previous videos with Stephen Fairley, CEO of The Rainmaker Institute, we defined what a lead is and discussed the 5 stages of lead conversion.  In this video we’re talking about specific tips to triple your appointment rate (and convert more leads). How would you like to increase the lead conversions in your law firm […]

Continue reading...

Get More Referrals From Other Attorneys

National Trial Lawyers

Want more referrals? The National Trial Lawyers recently posted an article, written by Stephen Fairley, CEO of The Rainmaker Institute, on Proven Steps to Double Your Referrals from Other Attorneys. I’ve included the beginning of the article below. To read the full article and all 10 proven steps, click here. For many attorneys, lawyer-to-lawyer referrals […]

Continue reading...

5 Stages of Lead Conversion for Law Firms

Lead Conversions Increase Law FIrm Profits

Lead conversion is the single most effective tool you can use to increase your law firm revenue and have a record breaking year.    Those are the words  shared in the video interview below by Stephen Fairley, CEO of The Rainmaker Institute, the nation’s largest law firm marketing company that specializes in marketing and lead […]

Continue reading...

Let Lead Conversion Double Your Law Firm Revenue This Year

Lead Conversions Increase Law FIrm Profits

What is lead conversion and why should you care? I met with Stephen Fairley, CEO of The Rainmaker Institute, to talk about the true definition of lead conversion, why this is vital to law firms in 2014 and how attorneys can double their revenue this year by paying specific attention to the lead conversion protocol […]

Continue reading...

3 Tips for Converting Browsers Into Buyers for Personal Injury Attorneys


Converting browsers into buyers for Personal Injury Attorneys is the focus topic of this interview with Stephen Fairley, CEO of The Rainmaker Institute. Stephen shared 3 very specific tips that apply to both attorneys, and staff of a personal injury law firm (especially tip #2). Tip #1: Connect with your leads – FAST. There is […]

Continue reading...

3 Keys to Better Attorney Referrals


Attorneys love referrals.  There’s really no greater compliment than to have someone recommend your law firm to their friends and colleagues. So how do you develop strong relationships with referral partners and build a referral based practice? I asked Stephen Fairley, CEO, The Rainmaker Institute to share 3 Keys to Better Attorney Referrals. He graciously […]

Continue reading...