Stephen Fairley

About Stephen Fairley

Gilbert, AZ

Basic Details

Two-time international best-selling author, Stephen Fairley is the CEO of The Rainmaker Institute, the nation's largest law firm marketing company specializing in marketing and lead conversion for small law firms and solo practitioners. Over 8,000 attorneys nationwide have benefited from learning and implementing the proven Rainmaker Marketing System.

A nationally recognized attorney marketing expert, he has been named, “America’s Top Marketing Coach,” and has spoken numerous times for over 30 of the nation’s largest state and local bar associations. Stephen has a large virtual footprint with his highly successful legal marketing blog and strong social media presence in Facebook, Twitter and LinkedIn.

He has appeared in Inc and Entrepreneur magazines, has authored 10 books, taken 14 cruises, and traveled to 33 countries. He resides in Phoenix with his wife of 17 years. Connect with him at:, , and @stephenfairley.

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4 Steps to Building a Network of Referral Sources For Your Law Firm


Do you want to build a referral based law practice?  If you’re like most attorneys out there, the answer is a big YES, but you simply don’t know how. I have the pleasure of recently speaking with Stephen Fairley, CEO of The Rainmaker Institute, a law firm marketing company specializing in lead conversions for small […]

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Why Law Firms Need to Claim Their Turf on Google+ & How to Do It

I know, I know. Yet another social network to engage with. So many tools, so little time. But hear me out. Attorneys need to claim their law firm marketing turf on Google+ business pages for two key reasons: After only six months, Google+ had over 90 million users. Google is fully integrating Google+ with search […]

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Law Firm Marketing: How to Manage Leads and Convert Them Into Clients

Law firm marketing is a full-circle proposition, and should include strategies for not just generating leads, but also managing those leads so they eventually transform into paying clients. Here are some tips on how to manage the leads coming into your law firm so you can convert them into clients: Have a lead management platform. […]

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Law Firm Marketing: How Free Reports Can Generate Paying Clients

Many attorneys I’ve worked with have heard that free reports are an important component of a law firm marketing strategy. But most are not sure how or why they are important. The real value of a free report in law firm Internet marketing is in its role as a quid pro quo. Potential clients give […]

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Referrals are the lifeblood of law firm marketing

I have been talking about the law firm marketing system that every law firm needs to have in order to be successful. Today’s post focuses on referrals, the lifeblood of any successful law firm marketing plan. Referrals don’t just happen. They must be cultivated. Sure you may get an occasional referral from a former client […]

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Social Media Marketing for Attorneys: Best Practices for Twitter

Some attorneys are masters at using Twitter, but many attorneys can’t even bring themselves to say the word, “Tweet”. It sounds silly, and the law is not a silly business. But the lawyers I know who have figured out how to use Twitter effectively consider it a great tool for engaging potential clients and referral […]

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Legal Marketing Strategies: Tips for Conducting a Client Satisfaction Survey

Client satisfaction surveys are information gold mines. Through these surveys, you understand what your client thinks: about how you delivered your service; what you could have improved upon; what they actually gained from your service and what they really need from you. Although this insight is vital, the benefits to client satisfaction surveys don’t stop […]

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Law Firm Marketing: What Social Media Will – and Won't – Do For Your Practice

Law Firm Marketing: What Social Media Will - and Won

I understand that, when confronted with something someone tells you that you really should be doing, your first reaction is, “Why? What’s in it for me?” And so it is with social media. Most attorneys I talk with want to know what’s beyond the hubbub, and if social media marketing will deliver true value for […]

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30 Ways to Promote Your Blog Posts

30 Ways to Promote Your Blog Posts

To build and maintain a successful blog, you need to do much more than just post to it on a regular basis – you need to promote those posts so you can draw traffic and prospects in to see what you have to share. This infographic does a good job of listing the various ways […]

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Content Marketing Tactics That Work for Attorneys


The Content Marketing Institute and MarketingProfs just released their second annual study on B2B content marketing trends and found the following tactics most prevalent among B2B marketers: The top five tactics – articles, social media, blogs, e-newsletters and case studies – should be in every law firm marketing toolkit and a major focus of your […]

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