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Statistics for the Legal Market

Compiled by Margaret Grisdela, President of Legal Expert Connections, Inc. This article is an excerpt from her new book “Courting Your Clients: The Essential Guide to Legal Marketing.” She can be reached at 866-417-7025 or mg@legalexpertconnections.com. There are over 1.1 million licensed attorneys in theUnited States, according to the American Bar Association (ABA). Approximately 42,600 […]

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Client Bill of Rights

Client Commitments Our firm is dedicated to serving you professionally and ethically. In striving to do so, we make the following commitments to you: 1.         We shall hold strictly confidential all conversations and other communications with you, and all information which we receive from you during the course of our dealings.  We will not reveal […]

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Pointers for a New Law Firm Marketer's Success

12 Tips for New Marketers By Steven A. Meyerowitz, President, Meyerowitz Communications Inc., 10 Crinkle Court, Northport, New York 11768, tel: 516.261.9476, s-meyerowitz@worldnet.att.net, and by Susanne L. Mandel, President, Mandel Marketing LLC, 35 Sturbridge Place, Scarsdale, NY 10583, tel: 914.725.7058, susannemandel@erols.com. 1. A new marketing director should meet with all of the partners in the […]

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Strategic Listserv Discussion on Law Firm Branding

Date:        Mon, 3 Nov 2003 From:         Weber, Jill  — jill.weber@LEONARD.COM Subject:      Brand Positioning I’m planning a focus group with select clients to discuss brand positioning, and want to send them a great book in advance to get them thinking about the topic. I’d appreciate recommendations from the group on the best book you’ve read on branding. […]

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Top Tips for Working the Room

Level I — Beginner Lessons Before the reception 1. Think about who will be attending. Who do you want to meet? Who can you introduce to whom? 2. Practice a self-introduction. Think about what you will say when asked, “What do you do?” 3. Bring a stack of business cards 4. Have some topics to […]

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Top Tips for Working the Room

By Jeffrey M. Horn, Principal & Co-Leader,Brand Consulting Initiative, Towers Perrin, New York. Level I — Beginner Lessons Before the reception 1. Think about who will be attending. Who do you want to meet? Who can you introduce to whom? 2. Practice a self-introduction. Think about what you will say when asked, “What do you […]

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Ideas for Conference Booth Give-Aways

Compiled by Linda McCarthy,  J.D., Director of Marketing, Even, Crandall, Wade, Lowe & Gates, Irvine, CA, LMcCarthy@ecwlglaw.com, (949) 753-1000 These ideas may be more appropriate to trade shows, and not quite as useful at a conference (you have already gotten the attendees attention), but I think still relevant since this is the topic of give-aways […]

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How to Celebrate a Law Firm Anniversary

keep-calm-and-celebrate-our-anniversary

Question: I am responsible for publicizing the fact that our firm will be 50 years of age. Does any one have any bright ideas about what to put in a press release and how should we celebrate the anniversary apart from holding a formal dinner? Are there any other ways of thanking our staff and […]

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Questions for a General Counsel Roundtable

Questions for a General Counsel Roundtable

By Ann Lee Gibson, PhD, Ann Lee Gibson Consulting , West Plains, MO. She can be reached at agibson@annleegibson.com and (417) 256-3575. In March of 1992 I prepared the following questions and remarks to guide a general counsel roundtable. This was about six months after I become the first marketing director of the Nossaman firm […]

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Tips on Preparing for a Broadcast Appearance

Tips on Preparing for a Broadcast Appearance

I’m working with one of our employment attorneys whom is scheduled to tape a broadcast program late tomorrow to be aired in mid June. In addition to some of the obvious guffaws, does anyone have tips which would assist his efforts with respect to positive non-verbal impressions, or anything else?  Kimberly L. Alford, Director of […]

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