Business Development Initiative/Sponsorship Request Form

BUSINESS DEVELOPMENT INITIATIVE/SPONSORSHIP REQUEST FORM
Proposal/Request for Assistance

TODAY’S DATE:                  ___________________________________ 

ATTORNEY NAME(s):        ___________________________________ 

PRACTICE GROUP:            ___________________________________ 

PROPOSED BUDGET:        ___________________________________ 

CAM # FOR BILLING PURPOSES: ___________________________ 

TYPE OF INITIATIVE: 

___      In-House Event 

            ____________________        Date/Time 

            ____________________        Expected number of attendees 

            ____________________        Conference Room/Location (if known) 

___      Event Hosted Outside of Firm 

            ____________________        Date/Time 

            ____________________        Expected number of attendees 

            ____________________        Location (if known) 

___      Speaking Engagement 

            ____________________        Date/Time 

            ____________________        Location 

___      Sponsorship 

                        $________      Cost           

            ___      Direct Mail 

                        ___________________          Email 

                        ___________________          Regular Mail 

___      Other ____________________________________

Please describe this business development initiative, including how this initiative came about (i.e. invited, practice group plan, etc) the purposeintended audience (i.e. in-house counsel, industry executives, etc), expected results (i.e. lead generation, increase awareness, client service, etc.) 

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

________________________________________________________________________

 RESOURCES:

 Will you require assistance from the Marketing Department? Y/N _______ 

If yes, please indicate below what assistance is needed:

            ______            Power Point Presentation 

            ______            Handouts

                                          ______      Firm Brochures (include quantity)

                                           ______      Practice Group Brochures (include quantity)

                                           ______     Which groups?_____________________

                                           ______     Other Items________________________ 

            ______            Conference Services Support (i.e. location, catering, etc.) 

            ______            Invitations (design) 

            ______            Announcement/Direct Mail (design/mailing list) 

            ______            Research
                                         Please Describe ______________ 

            ______            Photographer 

            ______            Video Taping 

            ______            Website Posting 

            ______            Merchandise/Client Give-Aways 

            ______            Advertisement (for sponsorship) 

            ______            Name Tags 

            ______            Other ____________________________________ 

INTERNAL COMMUNICATION: 

How will this initiative be communicated internally? 

            _____              Firm’s Intranet 

            _____              Email Announcement 

            _____              Newsletter 

            _____              Other ____________________________________

 FOLLOW UP: 

What are the expected follow up activities?  Please describe (i.e. email, regular mail, telephone calls, collateral, website posting, etc.) 

_______________________________________________ 

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