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Time to Get a .LAW Domain? Hold on There…

LAW

First law firms seized on .com online domains, then .net and .org domains. Now a land rush has started for .law domains since megafirms Skadden and DLA Piper appeared among the first law firms to adopt .law URLs. But in a thought-provoking blog post Should Lawyers Buy .law Domains?, LawLytics CEO Dan Jaffe advises lawyer to […]

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Use Technology to Attract, Win & Keep Clients

Use Technology to Attract, Win & Keep Clients

Six years after the 2009 economic crash, law firms are making a slow recovery. But this new landscape is vastly different. The way firms attract, win and keep business has changed. Winning new business no longer boils down to good networking and relationship building. It’s about marketing (attracting new prospects), proving your value (to convert them […]

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10 Best Practices to Implement CRM Effectively in Your Law Firm

10 Best Practices to Implement Law Firm CRM Effectively

For nearly two decades, I have worked with law firms to help them maximize the value they get from client relationship management (CRM) systems. Most recently, my team and I developed a CRM success assessment and audited over 50 law firms. During these audits we asked these firms questions in 14 different categories, through which […]

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The Secret Sauce for a Powerhouse Lawyer Website

The Secret Sauce for a Powerhouse Lawyer Website

By John Fisher, ProtectingPatientRights.com and UltimateInjuryLaw.com. The phone call begins simply enough. A lawyer friend, “Joe,” asks if I can recommend a webmaster to spruce up his law firm’s website. Joe is a partner at a white shoe law firm that has a fancy, ultra-expensive website, but gets no clients from their website and they’re […]

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7 Niches in Legal PPC that are Startlingly Expensive

7 Niches in Legal PPC that are Startlingly Expensive

Pay per click (PPC), also known as cost per click, is an advertising model used to steer traffic to websites. Advertisers pay the publisher, usually the website owner, when the ad is clicked and is also defined as “the amount spent to get an advertisement clicked.” Advertisers typically bid on keyword phrases relevant to their […]

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Video a Top Strategy for 2015 … 7 Reasons Why

Lawyer Video Production Optins

One of the legal marketing themes of 2014 was storytelling.    Use a storytelling concept in your writing and your captivate your audience. An article in MarketingProfs.com shares that VIDEO is the top strategy to apply in 2015 that cuts through the noise, engages your prospects and entertains, inspires and educates them.   There’s no better medium […]

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3 Top Blogging Mistakes Lawyers Make

Lawyer Blogging Mistakes

If you learned anything this year about must-have legal marketing strategies, you know that consistent blogging of education and valuable information is essential. I’m not going to focus on the benefits of posting good content on your law blog.  You can check out this article if you want to refresh yourself on the why behind […]

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Why Unsubscribes Are Good … Not Bad

Opt Outs From Your Law Firm Email List Are Good

Have you sent out an email to your database and then later cringed by the number of people who unsubscribed (people who remove themselves from your email list). If so, you’re not alone. While you know it’s unrealistic to think that no one will ever unsubscribe from your law firm email list, it can feel […]

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Ick – Your Law Firm Website Doesn’t Look So Good on Mobile

Mobile Legal Website

There are many, MANY reasons why your law firm website should be mobile-friendly. Here’s just a few: Over 5 billion people own a cell phone (only about 4 billion own a toothbrush!) 91% keep their cell phones super close to them (as in 24 hours per day, 7 days per week and 365 days per […]

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Why Visitors Leave Your Lawyer Website

Why Visitors Leave Your Law Firm Website

Why would your legal website viewers leave almost immediately after they arrive? That’s the question this infographic helps us answer. While this graphic focuses specifically on why visitors leave an e-commerce website, many of the reasons will apply to your lawyer website as well. Let’s take a look at the top ones that I’m referring […]

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