Content Marketing Tactics That Work for Attorneys

The Content Marketing Institute and MarketingProfs just released their second annual study on B2B content marketing trends and found the following tactics most prevalent among B2B marketers:

B2B-Content-Marketing-Tactics
The top five tactics – articles, social media, blogs, e-newsletters and case studies – should be in every law firm marketing toolkit and a major focus of your content marketing initiative.

The number of B2B firms that blog rose almost 30% in the past year, from 51% to 65%, with companies that blog reporting an average 55% increase in web traffic.

Not surprisingly, the study also found that the greatest challenge facing marketers is “producing the kind of content that engages prospects and customers.” Perhaps this is why more marketers are outsourcing content production – the survey of more than 1,000 B2B marketers found that 62% now outsource a portion of their content production, up from 55% just one year ago.

Content marketing is an especially effective way for attorneys to demonstrate expertise and gain trust from prospects in a cost-effective manner – it’s the sweet spot for solos and small firms who can’t compete on budget alone.

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Stephen is the CEO of The Rainmaker Institute, the nation's largest law firm marketing company specializing in lead conversion for small law firms and solo practitioners. Over 7,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute, LLC.

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Stephen Fairley

About Stephen Fairley

Two-time international best-selling author, Stephen Fairley is the CEO of The Rainmaker Institute, the nation's largest law firm marketing company specializing in marketing and lead conversion for small law firms and solo practitioners. Over 8,000 attorneys nationwide have benefited from learning and implementing the proven Rainmaker Marketing System.

A nationally recognized attorney marketing expert, he has been named, “America’s Top Marketing Coach,” and has spoken numerous times for over 30 of the nation’s largest state and local bar associations. Stephen has a large virtual footprint with his highly successful legal marketing blog and strong social media presence in Facebook, Twitter and LinkedIn.

He has appeared in Inc and Entrepreneur magazines, has authored 10 books, taken 14 cruises, and traveled to 33 countries. He resides in Phoenix with his wife of 17 years. Connect with him at: http://Rainmaker.MyLinkInvitation.com, www.Facebook.com/fairley , and @stephenfairley.


Website: http://therainmakerinstitute.com
Email: stephen@therainmakerinstitute.com
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