Identifying and selecting a profitable niche is a challenging exercise for many attorneys, but one that will make significant difference in the growth and ongoing success of a law firm.
In this video, Nancy Fox, founder of The Business Fox and author of the new book Networking Like a Fox , shares the benefits attorneys will experience when they focus on a specific target. Take note – this doesn’t mean you need to build your entire practice around only one specific tiny market. It does mean that when you select the right niche, it will be much easier to market your practice and focus your energy on great attorney marketing strategies that will provide results.
Check out the video below to hear the specific examples and an interesting case study Nancy shares to demonstrate this point.