Great Attorney Marketing Requires A Profitable Niche

money target_cropIdentifying and selecting a profitable niche is a challenging exercise for many attorneys, but one that will make significant difference in the growth and ongoing success of a law firm.

In this video, Nancy Fox, founder of The Business Fox and author of the new book Networking Like a Fox , shares the benefits attorneys will experience when they focus on a specific target.   Take note – this doesn’t mean you need to build your entire practice around only one specific tiny market.  It does mean that when you select the right niche,  it will be much easier to market your practice and focus your energy on great attorney marketing strategies that will provide results.

Check out the video below to hear the specific examples and an interesting case study Nancy shares to demonstrate this point.

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Nancy Fox

About Nancy Fox

Nancy Fox, founder and President of The Business Fox, a business advisory firm, has consulted to and coached hundreds of lawyers and professionals in business development, online and offline marketing, niche marketing, and networking, guiding them to breakthrough levels of success. She’s been featured and quoted in Business Week, The New York Times, The Daily News, CBS Money Watch, and has spoken at Rotary Clubs, national conferences, and co-founded the highly successful networking event, Metro Roundtable, bringing top tier lawyers, accountants, and trusted advisors together to meet, mingle, and refer business. Her book, Network Like A Fox™ will be released in Spring 2013.

More posts:View all posts by Nancy Fox

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