Identifying your unique selling proposition and differentiating your practice is incredibly important to the overall success of a law firm marketing plan. The trouble is, many attorneys struggle with identifying what is unique about themselves and their firm.
Bill Jawitz, founder of SuccessTrackESQ.com, an executive coaching and consulting firm that works exclusively with attorneys, their firms, and in-house legal departments, offers a tip that will help attorneys more easily identify their unique selling proposition. Could this be the tip that you’ve been waiting for?
Check out the video below to hear how the word authentic falls into this mix, and also key questions you can ask yourself to help through the process of identifying your unique selling proposition.
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