Identifying Your Unique Selling Proposition (USP) … Authentically

iStock_000021387044XSmall - uniqueIdentifying your unique selling proposition and differentiating your practice is incredibly important to the overall success of a law firm marketing plan.  The trouble is, many attorneys struggle with identifying what is unique about themselves and their firm.

Bill Jawitz, founder of SuccessTrackESQ.com, an executive coaching and consulting firm that works exclusively with attorneys, their firms, and in-house legal departments, offers a tip that will help attorneys more easily identify their unique selling proposition.   Could this be the tip that you’ve been waiting for?

Check out the video below to hear how the word authentic falls into this mix, and also key questions you can ask yourself to help through the process of identifying your unique selling proposition.

To watch this and other legal marketing and law practice development videos, click here. Be sure to subscribe to our channel and give the video a thumbs up.

, , , , , , , , , , , , , ,
Bill Jawitz

About Bill Jawitz

Bill Jawitz is the founder of SuccessTrackESQ, an executive coaching and consulting firm that works exclusively with attorneys, their firms, and in-house legal departments. Since 2002, Bill has helped hundreds of attorneys learn how to improve their productivity and profitability while simultaneously deriving greater enjoyment from the practice of law. A frequent CLE presenter, Bill has conducted over 70 training programs for numerous state and regional Bar Associations, and has helped over 60 law firms, large and small, learn and apply best practices in key areas such as client development, workflow management and governance. Learn more about Bill at http://www.SuccessTrackESQ.com


Website: http://www.successtrackesq.com
Email: Bill@successtrackesq.com
More posts:View all posts by Bill Jawitz

Leave a Reply