3 Keys to Better Attorney Referrals

ID-100214272Attorneys love referrals.  There’s really no greater compliment than to have someone recommend your law firm to their friends and colleagues.

So how do you develop strong relationships with referral partners and build a referral based practice?

I asked Stephen Fairley, CEO, The Rainmaker Institute to share 3 Keys to Better Attorney Referrals. He graciously accepted my invite for an interview and shared the very specific keys with all kinds of tips and suggestions to support you in building solid relationships with referral partners.

Here’s a small taste of the key lawyer referral areas Stephen focused on:

  1. Clarify Your Ideal Target
  2. Identify Your Ideal Referral Source
  3. Keep In Touch

Each of these keys sounds very simple – yet the truth is, in most cases, lawyers are not implementing key pieces to each of these keys, or they are not consistent in them.  Therefore, their losing out on new clients, new business and revenue.

Check out my interview with Stephen and make a point of implementing this information immediately into your legal marketing plan (and give it a thumbs up if you like what you hear!)

Check out this and more law marketing videos here.


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Image courtesy of Stuart Miles / FreeDigitalPhotos.net

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Stephen Fairley

About Stephen Fairley

Two-time international best-selling author, Stephen Fairley is the CEO of The Rainmaker Institute, the nation's largest law firm marketing company specializing in marketing and lead conversion for small law firms and solo practitioners. Over 8,000 attorneys nationwide have benefited from learning and implementing the proven Rainmaker Marketing System.

A nationally recognized attorney marketing expert, he has been named, “America’s Top Marketing Coach,” and has spoken numerous times for over 30 of the nation’s largest state and local bar associations. Stephen has a large virtual footprint with his highly successful legal marketing blog and strong social media presence in Facebook, Twitter and LinkedIn.

He has appeared in Inc and Entrepreneur magazines, has authored 10 books, taken 14 cruises, and traveled to 33 countries. He resides in Phoenix with his wife of 17 years. Connect with him at: http://Rainmaker.MyLinkInvitation.com, www.Facebook.com/fairley , and @stephenfairley.

Website: http://therainmakerinstitute.com
Email: stephen@abc.com
More posts:View all posts by Stephen Fairley

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