Law Firm Sales vs Law Firm Marketing – What’s the Difference?

Law Firm SalesDo you know the true difference between law firm sales and law firm marketing?

They’re both critical to the success of your practice and without one, the other is simply too hard.

In this video, Terrie Wheeler of clearly defines the difference between these two and also clarifies why you can’t run your law firm without both of these.

Here are a couple of key takeaways from this interview:

  • Law Firm Marketing is about your message. Your legal website, lawyer bio, AVVO profile, LinkedIn profile etc.
  • Law Firm Sales is when you’re sitting with your perspective client (or referral partner) and you ask great questions (and listen to their responses).
  •  Marketing without sales is too expensive. Sales without marketing is too hard.
  • How will this impact how you market your law practice in the future?

Click play to watch this video and add your own comments below.

Image courtesy of Stuart Miles at

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Terrie Wheeler

About Terrie Wheeler

In 1997, Terrie leveraged her 12 year career as an in-house law firm marketing director, and founded Professional Marketing Services, LLC (PSM). The focus of PSM is to deliver outsourced marketing department and individual marketing coaching services to clients in the legal industry. Prior to founding PSM, Terrie served as the marketing director at three large Minnesota law firms. During this time she and her marketing team led all marketing and business development efforts at the firm-wide, practice group, industry group and individual attorney levels by creating and implementing highly-targeted and results-oriented marketing strategies.

More posts:View all posts by Terrie Wheeler

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