They’re both critical to the success of your practice and without one, the other is simply too hard.
In this video, Terrie Wheeler of PSM-Marketing.com clearly defines the difference between these two and also clarifies why you can’t run your law firm without both of these.
Here are a couple of key takeaways from this interview:
- Law Firm Marketing is about your message. Your legal website, lawyer bio, AVVO profile, LinkedIn profile etc.
- Law Firm Sales is when you’re sitting with your perspective client (or referral partner) and you ask great questions (and listen to their responses).
- Marketing without sales is too expensive. Sales without marketing is too hard.
- How will this impact how you market your law practice in the future?
Click play to watch this video and add your own comments below.
Image courtesy of Stuart Miles at FreeDigitalPhotos.net