How Law Firms Can Grow Your Online Connections Organically

How Law Firms Can Grow Your Online Connections Organically A strong social network is truly essential for attorneys and law firms in today’s world. Having a significant number of connections will give your practice credibility and provide the chance to interact with prospective clients and partners.

Don’t let your competitors pass you by. The most common social-media networks for law firms? LinkedIn (92 percent) and Facebook (58 percent). If you’re not involved in the conversation, you could be squandering your potential or skewering your online reputation.

Employ Social Media for Your Benefit

Solid online reputation management requires active participation with social-media accounts such as Twitter, Facebook, Google+ and LinkedIn. Not only do these sites rank highly in terms of Google search results, they also contain a wealth of data about your audience. Simply reading or posting content on these profiles is not enough. Spending hours on LinkedIn or Google+ won’t produce winning results either. A well-considered strategy is necessary for success. Even a few minutes each day will likely yield significant results.

Growing your network begins by building a rapport with people at a comfortable pace. Your social-media network should produce numerous opportunities and help you to engage with people in your industry.

Follow these critical first steps towards expanding your list of online connections.

Value Accurate, Up-to-Date Information About Your Business

Be clear about what services your law firm provides. Prospective clients are seeking out your social-media profiles, websites and blogs for information on your products and services. A complete profile on each of these digital assets will contain a logo of your business, opening and closing times, and other details about your chosen specialties. Clients need to know exactly who you are and what you can do for them. Concentrate on relevant content that gives people a good impression of you and your partners.

According to the 2013 American Bar Association Legal Technology Survey Report, 27 percent of American law firms now use blogs, up from 22 percent in 2012 and 15 percent in 2011. That number will only trend upward in the coming years.

Spark a Discussion Online

Interacting with your audience is important after creating these profiles. It shows that you are engaged with what industry leaders and prospective clients are saying. Expand your knowledge by reading different news feeds that reveal articles of interest and then putting this newly acquired information to good use. You must treat every piece of content like a valuable asset that will assist in attracting new clients or partners.

Whenever you read an interesting article, share it with your network. Online publications now have easy-to-use share buttons that are accessible to your fans and followers. Feel free to write about topics that affect your particular industry or events that are occurring in your community. Meanwhile, post links to articles written about your attorneys in academic or professional trade publications. If a story is relevant to your audience, it will provoke conversation. Avoid overposting, which will only annoy your audience and could lead them to un-Like or unfollow you. Similarly, try to share links regularly to encourage people to check back frequently.

Another important thing to remember is to never mix business with pleasure. Your readers aren’t interested in your daily meals, your workout routines and other activities related to your personal life. Mixing personal and professional matters is not recommended.



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Blake Boldt

About Blake Boldt

Blake Jonathan Boldt is a content strategist for Reputation Advocate. He provides writing, editing, social media and content strategy services for both domestic and international clients. His articles have been featured in numerous magazines, newspapers and digital media outlets.

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