As social media has evolved, many law firms have learned to integrate their social media and websites. But too many websites still haven’t quite taken that step. If your social media presence is completely separate from your website, you may be missing an opportunity to build your audience in both places and attract new clients.
Each visitor to your social media pages and website has the potential to click through to your other pages. In fact, a good part of online reputation management is creating all of these pages, then linking them together in order to provide cohesion. If you haven’t done an overhaul of your website since the social-media revolution began, perhaps it’s time to take a look at each of your pages to make sure you’re keeping up with the competition.
Promote Your Website
Each social media page you’ve created contains an “About” section that allows you to slip in your URL. On Facebook, it fits beneath your profile picture in the top left corner. On Twitter, it goes in the text atop your profile page’s cover photo. Your URL should be prominently displayed to anyone who visits your social media sites, especially if they appear more prominently in search results than your website does. Prospective clients may click through to your social-media page looking for directions and other information only available on your website. By making it easy to find you, you may land a new client.
As you post new articles or blogs on your website, provide a link to the blog on each of your social media sites. Some content management systems allow for easily sharing, but you may have to copy and paste the link manually. Those few extra seconds could earn you a few hundred more readers, especially if the link is shared and re-Tweeted.
Promote Your Social Media Sites
Most content management systems make sharing so easy, it’s almost more trouble not to encourage it. Be sure each of your posts on your website contains a clear but unobtrusive “share” or “like” button for each of the social media sites to which you belong. Adding a widget that displays your Twitter feed could also be a great way to pull new followers over.
If you host a YouTube channel and include one of your videos on your blog or website, be sure to invite visitors to subscribe to your YouTube channel to inform them of future posts. You can also incorporate your Pinterest or Instagram accounts into your content as a way of inviting visitors to join you there.
While linking all of your sites can improve the client experience and broaden your audience, remain conscientious of your online reputation management goals at all times. The client should be invited to check out your other pages, but those invitations should never overwhelm the content itself. Make sure it blends with the site to improve the aesthetics, not distract from them, and you’ll be well on your way to having a consistent online presence for you or your law firm.