Lawyer Video Production: What Are Your Options?

Lawyer Video Production OptinsNow that you’ve decided video is compelling enough to invest a portion of your marketing budget in, it’s time to take the next step. That next step includes deciding whether you should “Do-It-Yourself”, or hire a professional video production company. The video production industry is extremely complex, however I will provide straightforward information to assist you in pursuing the appropriate avenue for your law firm.

Let’s Start With “Doing-It-Yourself”

I have had many attorneys tell me the same few things with respect to producing video. I’ve heard, “My friend has a nice camera”, “Professional production costs too much” and my favorite, “How hard could it be”. The truth is that some of these attorneys did in fact do the due diligence and educated themselves properly on the process of producing quality video. Below are some of the more important requirements to effectively create quality legal videos.

1. Equipment

Believe it or not, quality camera equipment can add up very quickly. To hit the ground running, your law firm is going to need a high definition video camera, proper florescent lighting, an external microphone (recommended), sufficient soundproofing and acoustics, a tripod, teleprompter and editing software. For pricing information on all of these materials, please see the comparison chart at the bottom of this post.

2. Editing

In my professional opinion, editing is equally as important as actually having the video camera to produce the raw video file. It is where the look, feel, tone and emotion can truly be created. Subtle music, softening, motion graphics and more can all be added to create a top quality feel. It is important that editing is not disregarded, as I unfortunately see many attorneys do.

3. Learning Curve

The learning curve applies to both using the equipment and the editing when producing quality video. Over time, you will find that certain angles work better than others. You may find looking into the camera is easier than looking off to the side. In terms of editing, you may discover different shadowing, brightness, audio levels, motion graphics or file containers (MP4 recommended) create a better overall product. It is important to take the necessary time to become knowledgeable about your in-house video production process. These are sophisticated pieces of equipment and software and, thus, should be used as such.

Let’s Now Discuss “Professional Video Production”

Professional video production is the act of hiring a Director of Photography (DP) to produce your videos. This can take place at either your office or in their studio. However, through the use of green screen, you can achieve the look and feel of your law office even though your video shoot took place at the studio. Apart from this feature, you should know what to expect when considering professional video production.

1. Experience

One of the most common objections I hear from attorneys are their reservations about actually going to the studio and producing the video. Through my experiences with Directors of Photography, I can advocate in the sense that they typically have the special ability to capture some of the greatest sides of their subjects. Not to mention, a teleprompter serves as a legitimate safety net. I can’t tell you how many times I have heard attorneys tell me, “I talk every day for a living . . . I don’t need a teleprompter”. Needless to say, a majority of these cases resulted in the use of a teleprompter.

2. Final Product

Probably the best part about hiring a professional video production company is the fact that they are responsible for essentially everything. Sure, you are responsible for showing up and doing the video shoot and sometimes providing editing revisions, but they handle the whole nine yards. Everything from the creative, to setting up, to breaking down, to the editing is taken care of. In many cases, you will receive what ends up being the final product. You certainly have say in the editing process, although professional editing teams are typically quite skilled in this area. Wait, where’s the catch? Well, depending on the company you are considering to hire, it may be the number of videos you are set to receive. I have seen a single profile video cost between $5,000 and $10,000, but if you do your research, you can find higher volume options for less cost. It is your job to do the research and determine how many videos you want, what style of video you want and how much you are willing to pay for that product.

Ultimately, it’s important to understand that different lawyer video production options are available for different circumstances. Depending on the content of your videos and where you plan to place these videos, certain quality levels may be more appropriate than others. In my next post, I plan to provide additional input on when professional video production is necessary and when it is an option.


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Tighe Wilhelmy

About Tighe Wilhelmy

Tighe Wilhelmy is the co-founder of Local Lawyer Guide, a national video production and listing service for attorneys. He is passionate about improving the way lawyers market themselves, while creating a platform that consumers are able to use for both legal assistance and education. Tighe genuinely enjoys all areas of marketing, including but not limited to search engine marketing and video marketing. He graduated from Arizona State University and currently resides in Scottsdale, Arizona.

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