Which Legal Marketing Strategy Makes You Money – Networking vs Netsocializing?

Networking or Netsocializing … what’s the difference and which one most benefits your law firm?

To answer this question I invited RJon Robins, founder of RJON-ROBINS-headshotHowToManageASmallLawFirm.com, one of the leading management advisory services, dedicated exclusively to the unique needs of the owner of a solo or small law firm, to join me for a quick interview.

You don’t want to miss the information RJon shared. The video below includes very specific details on the difference between networking and netsocializing, which of these is a solid legal marketing strategy, and how you can easily tweak your current networking strategy to better work for you and your law firm.

This topic caused quite a stir at a recent How To Make More Money Tour In Your Small Law Firm event.  Attorneys were eager to learn how to better leverage their networking efforts which have not been working well or bringing in new business.

Here’s a hint on the difference between networking and netsocializing:

Networking is productive and generates leads and referrals for your law firm.

Netsocializing is not productive.

“The easiest way to see which you’re doing is to look at your results.” shared RJon. If you’re not experiencing any return on investment from the time spent ‘networking’, you are most likely netsocializing.

Check out the video below to hear RJon’s tips on how you can easily implement a solid networking strategy, that will provide results and help you make more money in your small or solo law firm.

What do you think about the tips RJon shared in this video and what will you do differently to better leverage networking in your practice? Include your comments below.

To learn more about the upcoming How To Make More Money With Your Small Law Firm events, click here.

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RJon Robins

About RJon Robins

Upon opening his own solo law firm RJon fell flat on his face. But then he quickly realized that despite having done quite well in law school, completing a prestigious 9 credit internship with the US Trustee’s Office and clerking for a Federal Bankruptcy Judge, he knew next to nothing about how to actually manage the business of a small law firm. RJon did eventually discover how to manage a small law firm and was recruited by The Florida Bar’s Law Office Management Assistance Service (LOMAS) to teach his fellow lawyers how to find, fix and avoid the sort of marketing, sales, management, staffing, and financial control problems that had plagued his law firm. As a LOMAS Small Law Practice Management Advisor RJon had the unique opportunity to work with several thousand owners of law firms to diagnose the source and help them fix the problems that plagued their law firms too. In 2008 RJon founded How To MANAGE a Small Law Firm.com which has since grown to be one of the leading solo and small law firm management advisory services, dedicated exclusively to the unique needs of the owner of a solo or small law firm. Today How To MANAGE A Small Law Firm boasts coast-to-coast membership with ambitious and entrepreneurial lawyers hailing from all practice areas and walks of life. RJon graduated from The American University in Washington, DC and received his Juris Doctorate from Nova Southeastern University, in Ft Lauderdale, Florida in 1996. RJon is licensed to practice in both state and Federal court in the State of Florida.


Website: http://www.HowToManageASmallLawFirm.com
Email: rjon@howtomanageasmalllawfirm.com
More posts:View all posts by RJon Robins

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