Networking or Netsocializing … what’s the difference and which one most benefits your law firm?
To answer this question I invited RJon Robins, founder of HowToManageASmallLawFirm.com, one of the leading management advisory services, dedicated exclusively to the unique needs of the owner of a solo or small law firm, to join me for a quick interview.
You don’t want to miss the information RJon shared. The video below includes very specific details on the difference between networking and netsocializing, which of these is a solid legal marketing strategy, and how you can easily tweak your current networking strategy to better work for you and your law firm.
This topic caused quite a stir at a recent How To Make More Money Tour In Your Small Law Firm event. Attorneys were eager to learn how to better leverage their networking efforts which have not been working well or bringing in new business.
Here’s a hint on the difference between networking and netsocializing:
Networking is productive and generates leads and referrals for your law firm.
Netsocializing is not productive.
“The easiest way to see which you’re doing is to look at your results.” shared RJon. If you’re not experiencing any return on investment from the time spent ‘networking’, you are most likely netsocializing.
Check out the video below to hear RJon’s tips on how you can easily implement a solid networking strategy, that will provide results and help you make more money in your small or solo law firm.
What do you think about the tips RJon shared in this video and what will you do differently to better leverage networking in your practice? Include your comments below.