6 Steps to Transform Business Development Action into Real Results

6 Steps to Transform Business Devel…

Matt Thompson
By Matt Thompson, the director of the Client Success Team Program for the LexisNexis InterAction business. It is an all too familiar conundrum – busy attorneys meet, whenever po…
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2 years ago6 Steps to Transform Business Devel…
33 Ways to Leverage Your Lawyer LinkedIn Profile

33 Ways to Leverage Your Lawyer Lin…

Cindy Greenway
LinkedIn is by far the social media platform attorneys trust most. Check out these great infographic, created by Ethos3, and learn 33 ways you can optimize and leverage your Lin…
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2 years ago33 Ways to Leverage Your Lawyer Lin…
Get New Business with Inbound Lead Magnets

Get New Business with Inbound Lead…

Dan Toombs
By Dan Toombs, Director of Fast Firms, The Global Law Firm Marketing Company. Telephone 213 337 8625, email dantoombs@fastfirms.com Read Part One of Dan's inbound marketing…
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2 years agoGet New Business with Inbound Lead…
Law Firm Sales vs Law Firm Marketing - What's the Difference?

Law Firm Sales vs Law Firm Marketin…

Terrie Wheeler
Do you know the true difference between law firm sales and law firm marketing? They're both critical to the success of your practice and without one, the other is simply too har…
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2 years agoLaw Firm Sales vs Law Firm Marketin…
John Fisher: How to Build the Law Practice of Your Dream

John Fisher: How to Build the Law P…

John Fisher
This was not your usual workday lunch. One of the most successful personal injury lawyers in New York agreed to have lunch with me. We were complete strangers and I was totally up…
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2 years agoJohn Fisher: How to Build the Law P…


Written by: Amanda Green

Using the Right Target Keywords Can Increase Awareness of Your Brand

keywords

Any lawyer starting out in the industry is going to need to make a name for themselves. Naturally, as the world has gone digital, the bulk of building your brand will come from utilizing various online marketing tactics. One of the most important aspects of online marketing is search engine optimization (SEO). Through optimizing your […]

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Written by: Matt Thompson

The Seven Dimensions of Law Firm Business Development Maturity

535 LexisNexis-BD-Maturity-Model

Law firms vary across a broad spectrum in terms of how developed and sophisticated their business development approaches are. Some law firms have fully embraced modern selling processes, tools and attitudes. Other firms approach business development in a more traditional, reactive, or primitive way. How do you know where your firm is across this spectrum […]

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Written by: Matt Thompson

Five Tips for Law Firm Business Development Metrics

Five Tips for Law Firm Business Development Metrics 535

By Matt Thompson, the director of the Client Success Team Program for the LexisNexis InterAction business. A recently released report analyzing a survey of 400+ U.S. legal marketers and business development professionals – and first reported on LawMarketing.com – by LexisNexis identified what metrics firms are tracking as shown in the chart nearby: Most law firm marketing […]

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Written by: Sara Steele-Rogers

How to Hack a Networking Event

network networking

By Sara Steele-Rogers. Reprinted with permission from Eventbrite, an event management site. I’m in a room full of strangers and now I have to sell myself. I look down to discover that I’m not naked, which means this isn’t a nightmare. No my friends, it’s a networking event. OK, so I may be exaggerating a bit. But […]

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Written by: Matt Thompson

75% of Law Firms Have a Business Development Department

law firm marketing vs. business development

See the results: New Study:  Emerging Story of Law Firm Business Development Conventional wisdom has it that law firms are putting a bigger emphasis on business development (BD) than ever before. With greater competition and changes in the ways clients buy legal services, firms have augmented resources and investments in marketing to focus on BD. When […]

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Written by: Les Altenberg

How to Measure Marketing ROI

How to Measure Marketing ROI

One of the biggest mistakes law firms make in measuring return on their marketing and business development is assuming that prospects become clients through a single marketing. More often than not, prospects become clients through several exposures. Hence, it is foolish to think that any marketing tactic (even “word-of-mouth”) exists in a vacuum. But how […]

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Written by: Matt Thompson

6 Tips for Aspiring Rainmakers to Sell the Invisible 

selling the invisible

By Matt Thompson, the director of the Client Success Team Program for the LexisNexis InterAction business. Law firms are a unique category of business in that the lawyers are both the “product” and the “sales force.” This means traditional sales techniques designed for organizations that sell a tangible products through a dedicated sales force, don’t translate well.  […]

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Written by: Michael DeLon

The 3 Stages of Business Growth – Attract, Engage and Retain

The 3 Stages of Business are Attract, Engage and Retain.

By Michael DeLon, President, Paperback Expert As I talk with lawyers across the country about growing their practices, our conversation normally gets around to the two fundamental concepts that we use to help our clients grow their firm: The 3 Stages of Business and The Ultimate Business Growth System. I find it helpful to illustrate concepts […]

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Written by: John Fisher

John Fisher on Lawyer-to-Lawyer Referral Based Marketing

John Fisher on Lawyer-to-Lawyer Referral Based Marketing

By John Fisher, a medical malpractice plaintiff’s attorney in Kingston, NY, see www.ultimateinjurylaw.com and www.protectingpatientrights.com. You want the big cases through glamorous, self-promoting ads that make you look like a superstar. You justify the huge outlay of cash with the occasional big case that strikes gold. And you think life is good, you’re making some […]

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Written by: John Fisher

Social Media on Steroids: How One Lawyer is Live Casting and Newsjacking

Mitch Jackson

There is no lawyer doing social media better than Mitch Jackson, Esq., a highly successful injury lawyer in southern California.  Mitch has been become a superstar legal expert through the use of livestreaming.  Livestreaming is simple and easy for any technophobe to do. With livestreaming apps such as Periscope or Meerkat, you can live cast […]

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