33 Ways to Leverage Your Lawyer LinkedIn Profile

33 Ways to Leverage Your Lawyer Lin…

Cindy Greenway
LinkedIn is by far the social media platform attorneys trust most. Check out these great infographic, created by Ethos3, and learn 33 ways you can optimize and leverage your Lin…
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3 years ago33 Ways to Leverage Your Lawyer Lin…
6 Steps to Transform Business Development Action into Real Results

6 Steps to Transform Business Devel…

Matt Thompson
By Matt Thompson, the director of the Client Success Team Program for the LexisNexis InterAction business. It is an all too familiar conundrum – busy attorneys meet, whenever po…
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2 years ago6 Steps to Transform Business Devel…
Get New Business with Inbound Lead Magnets

Get New Business with Inbound Lead…

Dan Toombs
By Dan Toombs, Director of Fast Firms, The Global Law Firm Marketing Company. Telephone 213 337 8625, email dantoombs@fastfirms.com Read Part One of Dan's inbound marketing…
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2 years agoGet New Business with Inbound Lead…
John Fisher: How to Build the Law Practice of Your Dream

John Fisher: How to Build the Law P…

John Fisher
This was not your usual workday lunch. One of the most successful personal injury lawyers in New York agreed to have lunch with me. We were complete strangers and I was totally up…
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2 years agoJohn Fisher: How to Build the Law P…
Law Firm Sales vs Law Firm Marketing - What's the Difference?

Law Firm Sales vs Law Firm Marketin…

Terrie Wheeler
Do you know the true difference between law firm sales and law firm marketing? They're both critical to the success of your practice and without one, the other is simply too har…
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3 years agoLaw Firm Sales vs Law Firm Marketin…


Written by: Larry Bodine

Time to Get a .LAW Domain? Hold on There…

LAW

First law firms seized on .com online domains, then .net and .org domains. Now a land rush has started for .law domains since megafirms Skadden and DLA Piper appeared among the first law firms to adopt .law URLs. But in a thought-provoking blog post Should Lawyers Buy .law Domains?, LawLytics CEO Dan Jaffe advises lawyer to […]

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Written by: Ray Meiring

Use Technology to Attract, Win & Keep Clients

Use Technology to Attract, Win & Keep Clients

Six years after the 2009 economic crash, law firms are making a slow recovery. But this new landscape is vastly different. The way firms attract, win and keep business has changed. Winning new business no longer boils down to good networking and relationship building. It’s about marketing (attracting new prospects), proving your value (to convert them […]

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Written by: Shannon Ainsworth

How To Write A Google Ad That Draws In Your Perfect Clients

pay per click ads

Google Adwords, its pay-per-click advertising platform, has become one of the “go-to” strategies for landing clients for many attorneys – and for good reason. Google is the best place to find people that are already looking for an attorney (like the phone book was back in the day), which means all you have to do is […]

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Written by: Matt Thompson

7 Benefits of Creating a Sales Pipeline

7 Benefits of Creating a Sales Pipeline

Sales may be a dirty word in law firms, but the notion of a sales pipeline is an essential element of business development. A sales pipeline identifies the stages of buying and selling, and depicts the progress of a buyer’s journey. Law firms typically find there are between three and five defined stages in a […]

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Written by: Harlan Schillinger

3 Ways to Maximize Your Law Firm Marketing

3 Ways to Maximize Your Law Firm Marketing

Surpise! You’ve still got to advertdise. You can’t market like lawyers used to and still expect the phone to ring. These days, advertising for law firms has an entirely new set of operating instructions, and the best way to stay ahead of your competition and maximize your return on investment (ROI) is to stay on top […]

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Written by: Matt Thompson

10 Best Practices to Implement CRM Effectively in Your Law Firm

10 Best Practices to Implement Law Firm CRM Effectively

For nearly two decades, I have worked with law firms to help them maximize the value they get from client relationship management (CRM) systems. Most recently, my team and I developed a CRM success assessment and audited over 50 law firms. During these audits we asked these firms questions in 14 different categories, through which […]

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Written by: Sue-Ella Prodonovich

25 Ways Corporate GCs View Law Firm Marketing

magnifying glass2 square

By Sue-Ella Prodonovich Four corporate GCs gave their unvarnished opinions of law firm marketing at the recent Legal Sales and Service Organization conference in Chicago. The Rapid Fire GC Panel, with moderator Michael Chu of McDermott Will & Emery was a fast-paced discussion with direct one-word, one-sentence and one-minute answers to pertinent questions about client concerns with legal service […]

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Written by: Kimberly Alford Rice

Three Critical Steps to Building a Prosperous Practice

handshake-rainmaker-square

We are at the halfway mark for the year 2015 but being overwhelmed with new files has yet to happen for many lawyers. This is typically this time of year I find that attorneys eagerly embrace a few practical steps that they may take to yield high impact results in growing and strengthening their client base. The […]

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Written by: Harlan Schillinger

How injured victims view your Firm’s marketing

shocked watching tv

After 30 years in the legal advertising business, we’ve worked hard to perfect TV ad placement and buying strategy to get our lawyers the best response rates in the market. Numbers, after all, are easy to track and tweak. However, where advertising for attorneys gets complicated is in the messaging component. While our clients are […]

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Written by: Stephan Roussan

From word-of-mouth to the web – Understanding the online referral chain

From word-of-mouth to the web – Understanding the online referral chain

“I don’t need to update my website, because all of my business comes from referrals.” This is one of the most common excuses for having an outdated or neglected website – or for lacking one altogether. But in today’s online world, it’s a risky stance that will cost you future business. Personal referrals and word-of-mouth […]

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