Tag Archives: legal marketing

John Fisher on Lawyer-to-Lawyer Referral Based Marketing

John Fisher on Lawyer-to-Lawyer Referral Based Marketing

By John Fisher, a medical malpractice plaintiff’s attorney in Kingston, NY, see www.ultimateinjurylaw.com and www.protectingpatientrights.com. You want the big cases through glamorous, self-promoting ads that make you look like a superstar. You justify the huge outlay of cash with the occasional big case that strikes gold. And you think life is good, you’re making some […]

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Testimonial Link Building for Lawyers

Testimonial Link Building for Lawyers

While people do not always write reviews for attorneys, attorneys can use them to their advantage as a link building tactic. Testimonial link building involves getting testimonials from others and having them link back to your website. We say “others” because these could come from clients, colleagues, businesses or other individuals that a lawyer has […]

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Law Firm Sales vs Law Firm Marketing – What’s the Difference?

Law Firm Sales

Do you know the true difference between law firm sales and law firm marketing? They’re both critical to the success of your practice and without one, the other is simply too hard. In this video, Terrie Wheeler of PSM-Marketing.com clearly defines the difference between these two and also clarifies why you can’t run your law […]

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Top 10 Legal Marketing Tips of 2014

Top 10 Law Marketing Posts

LawMarketing.com posted hundreds of great legal marketing blog posts in 2014.  Here are 10 of your favorites!   Why Your Referral Partners Won’t Refer You Having another attorney, business owner or colleague recommend you is a great compliment as well as one of the best ways to build your law firm. However, not all law […]

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Capture New Law Firm Clients With This Strategy

Attract Law Firm Clients With Infographics

We’ve seen an increase of infographics online.  Some are great, others seem just too complicated. However infographics have proven to be very beneficial and eye pleasing way for consumers to gain an understanding of potentially complicated information. PLUS infographics are easily shared and compelling images can carry more weight than written content Here are a […]

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Your Law Firm’s Success or Failure Depends On These 12 Numbers

Track & Measure Specific Numbers - Know How Your Law Firm is Performing ...

Top law firms track and measure specific numbers and key indicators that give them instant insight into how their law firm is performing on a weekly and monthly basis. Key Performance Indicators (KPIs) are the numbers that make your law firm run. By analyzing these critical metrics, Partners and Owners of law firms can determine […]

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Three Tips for Unobtrusively Marketing Your Law Practice at Events

Engaging with others at events

There tends to be no shortage of events for a lawyer to attend. From association meetings to fundraisers for a local charity, an attorney can keep his or her calendar pretty full. While each event attended offers an opportunity to market yourself, it should never seem like that is the purpose of your involvement. Instead, […]

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Target Older Consumers? Don’t Ignore the Internet – They’re Online

Number of Older Americans Using the Internet is Increasing

Many attorneys will assume that because they are targeting older adults, they don’t need to worry about marketing online. However, according data released from the Pew Research Center, older Americans, ages 65 and older, are increasingly jumping online (yes, daily!) and using the internet to find information. And … the numbers are growing. In April […]

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Consumers Watch 200+ Videos/Month – When Will You Start Recording?

Video Marketing for Lawyers

If recording videos isn’t part of your legal marketing plan, you may want to revisit it … and soon. According to Business2Community, the average internet user is likely watching 206 videos each month. This means consumers, your potential clients, are indeed online and watching videos – and a whole lot of them. And before you […]

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The Benefits & Opportunities of Guest Blogging for Attorneys

The Benefits and Opportunities of Guest Blogging for Attorneys

Having content published on other professionals’ websites has long been an effective promotional activity. For attorneys, it can help establish them as an authority on a specific practice area in addition to helping them build a referral network. If you are new to guest blogging, this article helps outline why the practice is good for […]

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