The 3 Stages of Business Growth – Attract, Engage and Retain

By Michael DeLon, President, Paperback Expert

The 3 Stages of Business are Attract, Engage and Retain.

The 3 Stages of Business are Attract, Engage and Retain.

As I talk with lawyers across the country about growing their practices, our conversation normally gets around to the two fundamental concepts that we use to help our clients grow their firm: The 3 Stages of Business and The Ultimate Business Growth System.

I find it helpful to illustrate concepts using images. The 3 Stages of Business are Attract, Engage and Retain. These 3 Stages contain everything you will ever do to Gain and Retain a client.

But understanding the 3 Stages is not enough — you need to put them into an overarching system so they’ll produce results — it should be a system like this one:

The heart of the system is the “magnet” that you’ll use to promote your firm and attract new leads.

The heart of the system is the “magnet” that you’ll use to promote your firm and attract new leads.

The heart of the system is the “magnet” that you’ll use to promote your firm and attract new leads. Your magnet can be any number of things, but I strongly believe that the best magnet is your own book. Ken is a master at offering a free book to gain someone’s contact information. Every lead he attracts through the free book offer goes into the same funnel. You want to do the same.

Click to continue reading Creating Your Ultimate Law Firm Growth System


Michael DeLon President, Paperback Expert

Michael DeLon
President, Paperback Expert

Michael DeLon is an author and the President of Paperback Expert. As an expert positioning firm they help clients create a book in 24 hours and employ marketing strategies to position themselves as the expert in their market to enjoy sustained business growth. You can request a free copy of Michael’s book On Marketing by visiting www.PaperbackExpert.com/Freebook. Contact Michael by email at Michael@PaperbackExpert.com or phone at (501) 539-0038.

Michael DeLon

About Michael DeLon

Michael DeLon is an author and the President of Paperback Expert. As an expert positioning firm they help clients create a book in 24 hours and employ marketing strategies to position themselves as the expert in their market to enjoy sustained business growth. You can request a free copy of Michael’s book On Marketing by visitingwww.PaperbackExpert.com/Freebook. Contact Michael by email at Michael@PaperbackExpert.com or phone at (501) 539-0038.


Website: http://www.PaperbackExpert.com/Freebook
Email: Michael@PaperbackExpert.com
More posts:View all posts by Michael DeLon

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