First law firms seized on .com online domains, then .net and .org domains. Now a land rush has started for .law domains since megafirms Skadden and DLA Piper appeared among the first law firms to adopt .law URLs. But in a thought-provoking blog post Should Lawyers Buy .law Domains?, LawLytics CEO Dan Jaffe advises lawyer to slow down.
Among his points:
- There is no evidence that I have seen of any SEO benefit to any specific top-level domain (including .law) over a dot.com domain name or any other extension.
- If you have a website that is working on any other top-level domain, we do not recommend transferring your website to a new .law domain.
- Registering your firm’s name with a .law extension may be a good investment to protect yourself from the hassle of having a bad actor register it instead.
Click to read So what really matters?