Time to Get a .LAW Domain? Hold on There…

There is no SEO benefit to a .law domain.

There is no SEO benefit to a .law domain.

First law firms seized on .com online domains, then .net and .org domains. Now a land rush has started for .law domains since megafirms Skadden and DLA Piper appeared among the first law firms to adopt .law URLs. But in a thought-provoking blog post Should Lawyers Buy .law Domains?, LawLytics CEO Dan Jaffe advises lawyer to slow down.

Among his points:

  • There is no evidence that I have seen of any SEO benefit to any specific top-level domain (including .law) over a dot.com domain name or any other extension. 
  • If you have a website that is working on any other top-level domain, we do not recommend transferring your website to a new .law domain.
  • Registering your firm’s name with a .law extension may be a good investment to protect yourself from the hassle of having a bad actor register it instead.

Click to read So what really matters?


Larry Bodine

About Larry Bodine

Attorney Larry Bodine is the Sr. Legal Marketing Strategist at LawLytics Editor of LawMarketing.com, and the Editor in Chief of The National Trial Lawyers website.  He also assists law firms and legal organizations in updating their websites and social media accounts. He is the former Editor in Chief of Lawyers.com, and a former business development trainer. Prior Employment • Director of Communications of Sidley, Austin Brown & Wood based in Chicago for eight years in the 1990s. • 15 years' experience as a journalist, serving as Editor and Publisher of the American Bar Association Journal and other news publications. He is a cum laude graduate of both Seton Hall University Law School and Amherst College. His website, LarryBodine.com is built on the LawLytics Attorney Marketing Platform.

Website: http://www.lawlytics.com/team
Email: larrybodinenow@gmail.com
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